The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is YipYip!
Location: Rotterdam in the Netherlands
Year Founded: 2010
Specialties: Designing and developing great native apps for iOS and Android.
How did the partners meet?
We met on the Rotterdam University. During this period we already did some projects together, the collaboration was very successful. It was a logical step to continue that road when we graduated.
In the Netherlands there are two big cities, Amsterdam and Rotterdam. We choose Rotterdam because it has quite a growing tech climate with people/start-up’s that actually build stuff.
Which work or brand are you best known for?
We do a lot of work for TUI Travel PLC and the City of Rotterdam.
Which project is your most underrated?
That has to be Land of Mislaid. It’s an interactive children’s story for iPad with beautiful graphics and animations. We worked on it during our YipYip Labs days (20% of our time we dedicate to our own projects).
What emerging tech trend will have the biggest impact on your business?
As everything gets more and more connected the systems behind it have to get more advanced and flexible as well. Connecting API’s, handling data and presenting them in a user friendly way for each different context of use gets more challenging. To offer these kind of products and not spending months on the design and development is certainly a challenge.
What is your biggest challenge at the moment?
It’s always hard to find great employees, especially mobile designers and developers.
What do you make of the trend where brands are skipping their agency of record to work directly with production partners?
This can usually go multiple ways. Because we, as an agency/production company, work for both agencies (as an app developer) and end-clients (for the full package) we have experience with both situations. When an agency is involved they usually take more control over the concept and design. End-clients seem to struggle with the creative part more and just hire us for our expertise. This last situation is more in our comfort zone, we don’t feel the need for an agency so we welcome all our end-clients with open arms. But I guess this depends on the company you’re asking.
What is the best thing about working at YipYip?
I find every day inspiring and great fun, we know what has to be done and try not to stress that much.
Where is the best bar in Rotterdam?
Verhip, crawling distances from our office. They have a nice variety of beers on tap!
Any wild company party stories?
More then a handful haha.
What does the future look like for YipYip?
Work on more great products for clients, keep a small team with a lot of seniority and release more of our own apps.