The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Tooth!
Location: Boulder, CO
Year Founded: 2012
Specialties: Motion graphics, Digital Out of Home, Digital Advertising
What inspired you to start your company?
We recognized the ever-increasing need for agencies to partner with teams that understand all things digital. We’re craftsmen. We’re problem solvers. And love bringing great ideas to life.
How did the partners meet?
We met at Crispin Porter + Bogusky. We were part of the very start of the digital team there, if you can believe it, and built CP+B’s interactive motion team from scratch. We were fortunate to work on some killer projects and developed a working style that’s focused on quality and flawless execution.
Boulder is fast becoming a hotbed to an ever-increasingly diverse group of independent creative and technical entrepreneurs; it’s a thriving community that is as supportive as it is collaborative.
What was the first job someone hired you for?
Animating a 3D turkey that danced along NBC’s news ticker during the Macy’s Thanksgiving Day Parade.
Who is your most interesting staff member?
When he’s not in the office, Andy can be found dumpster diving for materials he uses in his light fixtures and furniture.
How has the business changed since you started?
Everything. Advertisers are dramatically shifting production dollars from broadcast to digital. Users have increasingly high expectations around what their digital experiences should be. Mobile is dominating.
Quality, craft and innovation are more essential than ever.
What emerging tech trend will have the biggest impact on your business?
As standards based ads continue to gain traction, it opens the doors for us to use a wider range of production tools to create work that is not only cross compatible and versatile, but more effective, entertaining and engaging.
What is your biggest challenge at the moment?
Working with media and account teams to influence their clients to invest in new technologies and more adventurous placements for their ads.
What is the best thing about working at Tooth?
Getting to do what we do and figuring it out everyday.