The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Silk Tricky!
Location: Long Beach, California
Year Founded: 2007
Specialties: Digital Production (Websites, Banners, Animation, Design, 3D)
What inspired you to start your company?
SilkTricky was born due to the partners having limited skills outside of this field. When we looked at the options on the table, we became inspired to get our asses in gear and make something happen. Additionally, we are passionate about creating and seeing ideas come to life. Our industry is somewhat unique in that there isn’t much holding you back from making a mark. If you have the brainpower, creativity, and motivation, you can go far.
What was the most technically challenging work you’ve created?
We’ve had many projects that were technically challenging to pull off due to crappy timelines, those types of projects challenge your sanity, but don’t necessarily force you to work outside your comfort zone. Back in 2008 we came up with, and funded, an internal project: Bank Run. This remains the most challenging project we’ve completed. A small team worked across a variety of disciplines to make it all happen. It entailed writing and directing a short interactive film, then turning it into an experience that was played in part on the desktop, then continued within a game developed for the iPhone.
What is the smartest work you’ve seen in the past year that didn’t come from your shop?
We’re starting to see work that is inspirational to us in the post-flash era. A lot of great projects come out of Google Creative Labs, and they seem to partner with some of the best in the industry. But, freshest in our mind are a few projects from Active Theory. They seem to be a lot smarter than us, which allows them do to smarter work. Check out:
Our hope is that one day, when clients stop asking us for everything to work in IE8, we can attempt work this good.
What is your biggest challenge at the moment?
The biggest ongoing challenge in this industry is achieving a good work/life balance. You have to maintain your current workload, while also constantly acquiring new skills. Technology is constantly changing. In other fields things might change as much in 40 years as they do in 4 within our industry.
What advice do you have for agency producers or creatives?
Put a little more trust in the creative abilities of your digital production partners. Their teams are often made up of great talent that often is under utilized, when they are turned into clicking robots with no voice.
Any wild company party stories?
Care to share a joke?
“We also started a band called 999 Megabytes — we haven’t gotten a gig yet.”