The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Shine & Polish.
Name: Shine & Polish
Locations: Denver, CO & Brooklyn, NY
Year Founded: 2014
Specialties: Video Content, Photography, Design, Animation, Lifestyle, Events
Shine & Polish is a creative studio. We produce content for brands, represent talent and manage events.
What inspired you to start your company?
For years prior to opening Shine & Polish, we collaborated on side projects, freelance work that sparked our interest and combined our strengths. If something was outside our wheelhouse we would pull from our extensive network of talented creatives. This allowed us to build out teams to suit specific project needs and styles. Clients were happy because they received a tailored approach and our creative partners were thrilled to have the flexibility.
When these jobs became more frequent and demanding, we thought – maybe there’s something here. And, so we went all in.
How did the partners meet?
The initial meeting was over a game of bocce ball at a Brooklyn dive bar. Words were exchanged, and two partnerships ensued – one of the marriage persuasion, the other in business form.
We cut our teeth in New York City but when the time came to open a studio we wanted roots in a place that embraced a strong work-life-balance. Not only is Denver a growing, dynamic city but the people work hard and play harder. It’s not uncommon for someone to hit the slopes, get in a 10 mile trail run or go mountain biking before starting the workday. The mountains are constantly calling which reminds you to step away sometimes, keeping creativity high and burnout low.
Which work or brand are you best known for?
We recently had the pleasure of working with Boulder-based agency WorkInProgress to create the “World’s Most Remote Pop-Up Shop” which raised brand awareness for outdoor materials company 37.5 Technology. The project required us to build and create content around a storefront perched 300 feet in the air and only accessible by hardcore climbers. It received praise across the climbing community, media outlets and consumers alike – as well as a nice write up in Adweek.
What is the smartest work you’ve seen in the past year that didn’t come from your shop?
The Droga5 MailChimp Campaign. It took on so many forms. The spots were beautifully done and hilariously ridiculous, but it was the collection of cultural activations – MaleCrimp, WhaleSynth, SnailPrimp, etc – that put it over the top. It was subtle, charming and brilliantly executed.
What do you make of the trend where brands are skipping their agency of record to work directly with production partners?
We’ve seen instances where this works and others where it doesn’t. If you’re a brand that knows what want you want and have the network to make it happen, then going directly to the source is beneficial. Cut out the middleman and trim the fat. Personally this is how we prefer to work.
On the other hand, if you’re a brand in need of heavy strategic lifting, want help with the big idea, or lack the network to execute on the creative, then some hand-holding can go a long way – and may ultimately result in a better product.
Overall it’s just a matter of finding the right partner for you.
What is the best thing about working at Shine & Polish?
Collaboration and lack of ego at all levels. Everyone is a teamplayer and never above taking on a task, big or small, if it means reaching the end goal.
What does the future look like for Shine & Polish?
We’re continuing to grow, breaking into new markets and cultivating new clients. Content is our bread and butter, and content is still king. So we plan to make a boat load of it.