The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Resn!
Locations: Wellington, New Zealand & Amsterdam, Netherlands
Year Founded: 2004
Specialties: Digital conflagrations. Hype. Supernatural production.
What inspired you to start your company?
80% entrepreneurial spirit, 20% alcohol.
How did the partners meet?
That first meeting is best described in metaphorical terms. Steve’s head was on fire and Rik had the fire extinguisher. It’s a metaphor that works on a number of levels, probably because it’s also what actually happened.
Why Wellington and Amsterdam?
Although we are a small company, our location gives us a global reach. New Zealand lies between Asia and America, so our working day overlaps with both East and West. As we have have important partners in each continent, this puts is in an enviable strategic position. We can communicate with New York and San Francisco in the morning and Shanghai in the afternoon. As our business started to grow, we needed to expand. In 2012, we opened an office in Amsterdam. In addition to its growing importance as a creative media hub, Amsterdam is almost diametrically opposite Wellington, giving us excellent global coverage. We are now the yin and the yang; the alpha and the omega.
What was the first job someone hired you for?
It was a semi-lucrative little job for a restaurant chain called McDondald’s. They needed a fry cook. A deal was struck. Burgers were made. They’ve since become a global success story. We know we can’t take all the credit, but we like to think we made a difference.
What was the most difficult technical challenge you have faced?
Entering the alarm code, drunk.
What are you best known for?
We are probably best known for the oblique angle at which we approach projects. Perception is predicated on perspective. There’s no getting around that. Our perspective comes from being outsiders who barged into the party, uninvited. We’re a small company from a small country at the bottom of the world. No one was going to open the door for us. We made our own door. And now that we’re in, we’re going to laugh at the better-dressed guests and stuff our faces with cake until they kick us out.
What is the smartest work you’ve seen in the past year that didn’t come from your shop?
The source of our inspiration spreads well beyond our industry. We’re still amazed by the little things like: who chose to pave Wellington with the slipperiest bricks ever? How do they make those warm noodles so fast? Have you seen that pretzel-making machine?
How has the business changed since you started?
Social media and mobile have had a huge impact on our deliverables. We started the same year as Facebook and the iPhone wasn’t launched until three years later. Now screens are getting bigger. And smaller. Halp. The digital ocean is an ever-changing environment that is constantly throwing up new challenges. The rogue waves and hurricanes are what make it an exciting journey.
What emerging tech trend will have the biggest impact on your business?
The field of prognosticating the future is fraught with bad predictions. The future is inherently unpredictable. When making future preparations, the best strategy is to be adaptable to any change that might come your way. Having said that, we’re happy to make some bad predictions of our own: Wearable holographic nanobot swarms. Edible furniture. Prosthetic tails. Autonomous, self-cooking vegetables. Jail-broken immersion chambers with bored-out five-dimensional ports. Dogphins. Amorphous fleshwound adaptors. Comfier chairs. Robotic lawsuits. Technology abandoned for cannibalism. Exoplanetary cartography. Fruit-flavored meat. Obedient children. Okay, okay, the last one was a bit far-fetched, but we stand by the rest.
What advice do you have for agency producers or creatives?
If you’re looking for sage-like wisdom pre-packaged into edible bite-sized chunks, we’ve got bad news for you: life is more complex than that. Our best advice? Come to New Zealand, hang out with us and make cool things.
What is the best thing about working at Resn?
Somehow Resn has managed to attract a team of exceptionally talented, charming, and physically attractive human specimens. The unique melange of their individual personalities make working at Resn an exciting, uplifting, and joyful experience. Their creative sensibilities inform the collective Resn culture, which is a hothouse of innovation and… Is anyone actually buying this? The best thing is totally the free internet, coffee, craft beer and giant balcony overlooking the harbour.