The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Pound & Grain!
Name: Pound & Grain
Locations Toronto and Vancouver
Year Founded: 2010
Specialties: We specialize in Branding, Digital Marketing, Website Design & Development, iOS Applications, Content Marketing, Social Media.
What inspired you to start your company?
Pound & Grain was born with a passion for digital, and its ability to strengthen the connection between consumers and brands with things people actually want and need.
How did the partners meet?
We all worked together at a large multi-national agency. We’re thankful for the time we spent there, cutting our teeth on large national and global campaigns with huge budgets. It’s here where we learned that we had a common vision, worked well together, and had strong complimentary skill sets. But it was also where we watched budgets get eaten up in meetings, managing relationships, and slow moving teams. We thought we could build a better mouse trap.
Why Vancouver and Toronto?
We are in Vancouver because it’s our home, and we love it here. It’s a great urban environment, but also very close to mountains, ocean, and a lot of green space, even for geeks like us. There is also amazing talent here, both from a creative and technical perspective.
Our second office in Toronto made a lot of sense for us for many reasons. Several of our regional clients are growing, and have expanded into Toronto. So it made sense for us to follow suit. It’s Canada’s largest city, and the headquarters for most national marketing departments, so it made a lot of sense to be there from a business development and profile perspective.
What is the smartest work you’ve seen in the past year that didn’t come from your shop?
Recently the motion data visualization and infographics in The Fallen of WWII were such a beautiful and important piece of work it knocked us off our chair. The rise of data journalism means you can augment storytelling like never before – turning simple statistics into the story. It also interestingly enough runs counter to the micro content revolution, and the short attention spans of what we’ve been told users want.It’s unapologetically long, and works.
How has the business changed since you started?
We can remember the early days of digital, when digital had to be justified. In those days, more budget was allocated for catering services for the TV commercial shoot than on digital initiatives. It’s nice to see that those times have changed. More recently, the growing shift and blurring lines between product and marketing driven by digital makes it a very exciting time to be an agency.
Where is the best bar in Vancouver and Toronto.
In Vancouver, we are partial to the Greedy Pig. Its our local. In fact, they even put a plaque with our name on our favourite table. In Toronto, we can’t get enough of the coffee and snacks at Bar Buca. The fact that you can occasionally get crazy good buffalo milk lattes along with an insane plate of goat meatballs just around the corner is pretty awesome.
Care to share a joke?
We thought you’d never ask! One of our partners, Graham MacInnes kicks off our weekly Monday Morning all staff with groan worthy “dad” joke. Here’s one that went over really well:
Q: What do you get when you cross an elephant and a rhino?
You can find this ongoing terrible gag on our instagram feed as we post his “jokes” there every Monday. We apologize in advance.