The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is New Object!
How did the partners meet?
We met at Crispin Porter and Bogusky in 2004, back in the crazy days of getting work done even if it meant sacrificing our health and well-being. There was so much focus on creating great work that countless hours at the office seemed completely justified. After we left Miami and freelanced for a few years, we met back up in New York, and after realizing that it was time to “get serious or whatever” we formed the company.
Why New York City?
We like it here. And Chelsea, where our office is, has a lot of solid lunch options. We appreciate the value of a good in-person chat, and having an office here affords us the ability to collaborate closely with clients without the travel expenses.
What was the most technically challenging work you’ve created?
The work we did with The Barbarian Group for Samsung’s CenterStage was probably the most technically challenging. There have also been a number of prototyping projects that we’ve done that have had very quick turnarounds that we’ve been very proud of, but of course we can’t show you any of them because they’re under NDA. You’ll just have to take our word for it 🙂
Which work or brand are you best known for?
Earlier this year we did a site for the rock band, J. Roddy Walston & The Business called Same Days Forever. It featured a stellar music video produced by our friends at The Martin Agency. It recently won an FWA Site Of The Day Award.
What advice do you have for agency producers or creatives?
Every production shop will probably tell you the same thing: Get us involved earlier in the process. We’ve done so many projects using so many different technologies, and we’ve solved so many problems that we’ve become pros at helping agencies catch issues in pre-production before they cause major headaches in development.
What emerging tech trend will have the biggest impact on your business?
The latest trend of wearing Google Glass under an Oculus Rift while listening to U2 on an Apple Watch has us stoked about the future of tech.
What do you make of the trend where brands are skipping their agency of record to work directly with production partners?
We’d love the opportunity to work directly with more high profile brands. Hormel Chili, if you’re reading this, let’s talk.
What is the best thing about working at New Object?
Working for ourselves. We have total freedom to dictate where we want to go and what we want to do as a company, and how we want to end this sentence… and that rules.
What does the future look like for New Object?
We can’t wait until we’ve been around so long that our name is slightly ironic. We actually take this seriously and work hard to keep finding new and interesting things to get into. We love smart interactive things; we love combining seemingly disparate technologies; we love fast-paced prototyping. So for us the future is pretty limitless. We’ve recently found ourselves getting more and more into installation-style work, which brings with it new opportunities and new challenges.
Care to share a joke?
Why do programmers always mix up Halloween and Christmas? Because Oct 31 == Dec 25. For more good jokes like this one, visit our website at www.newobject.com/jokes.html