The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Magnetic!
Name: Magnetic Collaborative
Location: New York City
Year Founded: 2012
Specialties: Magnetic creates meaningful events and brand experiences
What inspired you to start your company?
The love for producing great work. We started Magnetic to assist great creative brands and agencies execute experiential live media.
Why New York?
Because the city does not sleep.
What was the first job someone hired you for?
Touring music events with a tweet for ticket concept that laddered up into a massive social media experience.
What was the most technically challenging work you’ve created?
All of them are, that is why they call Magnetic. The more challenging the better.
Which work or brand are you best known for?
We try to stay unknown and let our brands and agencies shine.
Which project is your most underrated?
How has the business changed since you started?
Experiential was secondary to traditional advertising. Over the past several years it has become a part of the integrated mix.
What emerging tech trend will have the biggest impact on your business?
3D Printing, iBeacon, UAV’s, Robots and Live Reality Content.
What advice do you have for agency producers or creatives?
Everything is possible.
What is the best thing about working at Magnetic?
Being part of a family.
Where is the best bar in Chelsea?
Care to share a joke?
Ask Brooks about the time he stole a car on production.