The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Koi Factory!
Name: Koi Factory, Luciana Jordao (Founding Partner, Creative Director)
Location: Rio de Janeiro, Brazil
Year Founded: 2012
Specialties: 2D and 3D Animation, Motion, Concept Art, Digital (Mobile Games, Apps and Sites)
What inspired you to start your company?
The thrill to start over. Before Koi, I used to have another company called Seagulls Fly for 14 years, much bigger with a great history of success here in Brazil. So after Seagulls closed shop back in 2012, 2 of the 5 former partners (myself and Paulo Visgueiro) decided to open up a new company. From day one Koi started producing a cool variety of work delivering the same high quality Interactive, Broadcast and Print material of Seagulls Fly with basically a smaller cost structure and a more creative oriented team.
How did the partners meet?
In 2005 Paulo joined me at Seagulls Fly as a concept artist and soon became the head of the Concept Art department, a very important area where all the company’s creative jobs were born. Our relationship quickly evolved into a very dynamic work force with synergy that allowed us to spearhead together most of our creative projects. So after a few years of great work he was invited to become the 5th partner of Seagulls Fly.
What is your biggest challenge at the moment?
The biggest challenge of any business, I guess, is to achieve and maintain the balance between always delivering the best work with an inspired team while managing the 3 main pillars which are quality, budget and execution. So we are in constant evaluation of our work, questioning ourselves on how can we do better next time. How our pipeline could be more efficient for a specific kind of project. And also a huge challenge nowadays is to be economically viable and be strong enough to surf all the challenges that we face to operate a business big or small, especially in Brazil’s current economy.
What’s your most interesting case study?
A project we did for TV Globo’s new mini series Amorteamo. This work includes handmade textile objects and props, clay sculpted arms and hands, all mixed with a parallax 2D/3D environment and models. The result is very unique and we are really proud of this job. You can see the production process in the Making Of (below).
What advice do you have for agency producers or creatives?
Don’t be afraid to outsource to companies outside your country. It’s good to diversify creatively and the quality standards are just as high as the biggest production houses out there. In different cultures, you get different inspirations and perspectives. Maybe even bring in a new flavor to things.
What is the best thing about working at Koi Factory?
Here at Koi we feel like a group of friends working together. The mood is chill and cozy and the creative directors (myself and Paulo) work side by side with the team. We are part of the work force, we not only direct and produce but are hands on in illustration, animation, editing, coffeemaking, etc. We love what we do and when you have that, you see that transcended in the work environment.
Where is the best bar in Rio?
We have a tradition to have our beer day called “Dia do Chopp” once a month in which at the end of our work day we go straight to a bar to drink beer and caipirinhas. Sometimes we go to the “botecos” closest to Koi but we did some of these beers days in Koi’s office and those were the most fun. Once we even did our 1st Horror Beer Festival, where we did a mashup of beer and horror film, so we drunk a lot and screamed a lot.