The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is FlashStock!
Name: FlashStock Technology Inc.
Locations: Toronto & New York
Year Founded: 2014
Specialties: Customized Photography for Marketing & Advertising
What inspired you to start your company?
FlashStock was founded on the premise that marketers struggle to get the images they need — showing unique moments where real people are enjoying their products — at a price and in quantities that make sense. Most brands and agencies are getting images from either stock photo marketplaces or through professional photoshoots, neither of which are working particularly well at scale.
Why Toronto & New York?
This is a tough question to answer considering the current weather on the East Coast! We daydream about warmer climates out West, but having offices in Toronto and New York allows us to tap into a huge client base and thriving startup communities. We like to get involved in industry-related events and will be hosting Insta.Camp in New York on March 3rd – get your tickets while quantities last!
What advice do you have for agency producers or creatives?
Don’t overcomplicate it. When it comes to creating imagery that tell your brand’s story, know what you want your images to achieve, but let go (even if it’s just a little bit) of some of the details. This can help to humanize your brand while exploring ideas of other creatives. Come to Insta.Camp to learn more …ok, we promise that was the last plug 🙂
What do you make of the trend where brands are skipping their agency of record to work directly with production partners?
We’re all for it! We often work with clients in both capacities – sometimes even for the same brand. Working directly with brands is another way of bringing new points of view or ideas to the table that agencies may not have explored yet. However, we don’t pretend to be a full production creative agency, so we often find it beneficial to work through agencies when it comes to creating overall brand strategies.
What is the best thing about working at FlashStock?
The people, without a doubt. Everyone is clever, motivated, and genuinely engrossed in the project, and it creates an atmosphere conducive to succeeding. The small size also means that we’re constantly communicating and cracking jokes, which makes it a pleasure to come into work in the morning and support each other on our various assignments.
Where is the best bar in the Discovery District?
It’s a little bit outside the Discovery District area, but Bar Volo is a great spot for an aperitif or after-dinner drink. It specializes in craft beers (written on a massive chalkboard and lettered A-Z), a huge selection of ryes, and mammoth charcuterie boards.
Any wild company party stories?
We went bowling once, which is pretty radical. None of the employees ended up in gutters; only the balls.
Which industry boondoggle is most likely to send your employees to rehab: Cannes, AICP or SXSW?
Cannes, because we’re all suckers for French wine (well, wine in general).
Care to share a joke?
What did Woody say to Buzz? A lot. There were three movies.
What does the future look like for FlashStock?
Big, bold, and full of beautiful imagery.