The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Epstein’s Fine Furs!
Name: Epstein’s Fine Furs
Locations: Brooklyn, NY, Toronto, ON
Year Founded: 2014
Specialties: Commercial & film production, branded & original content
What inspired you to start your company?
A belief that production can be more fun and creative, without the red tape and layers of bureaucracy that increase costs for clients, extend timelines, and take all the fun out of making stuff.
How did the partners meet?
What was the most technically challenging work you’ve created?
WeatherFrom.com, we managed to turn David Krumholtz into an amalgamation of all of our grandmothers for the sake of stupid weather reports. The website detects a locations weather, and then shows a video weather report for that specific weather condition. Figuring out how to translate a seemingly endless number of weather scenarios into a single shoot day was a challenge, but using a combination of hardwork and black-magic, we made it happen.
What advice do you have for agency producers or creatives?
Treat digital projects like you would a big TV campaign. There are no limitations for online work; no media buys or standard formats, it’s still the wild west and the smartest brands and agencies are embracing that to create great work.
What do you make of the trend where brands are skipping their agency of record to work directly with production partners?
I think in the near future, agencies and production companies are going to get married or at the very least become domestic partners and get a dog together.
Care to share a joke?
How many South Americans does it take to screw in a lightbulb? A Brazillian. (***Rimshot***)