The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Co.MISSION Content Group!
Name: Co.MISSION Content Group
Locations: Brooklyn and LA
Year Founded: 2012
Specialties: Global Content Marketing (Video + Photography)
What inspired you to start your company?
I fell in love with creating content. A few years ago, I began shooting, editing and producing personal short films. As I did that, I began to meet various filmmakers and realized that there were really talented, independent filmmakers around the world. Young, scrappy, super talented people who were eager to create content they believe in. At the same time, I had come from the ad agency world and realized that big agencies were having a difficult time meeting the needs of global brands who needed more and more content for their social media channels, but with smaller budgets. So those two things collided at the same time and it sparked the idea to start a company by building a global network of filmmakers to meet the needs of brands and agencies. Our network has now expanded to include photographers, producers as well as other content creators.
Brooklyn is where it’s at. To me, it feels like home. It’s creative, has beautiful views of NYC, it’s close to all of our NYC clients, and it has everything we love about Manhattan but without the unnecessary stress and chaotic crowds. We also recently opened an office in West Hollywood. We love that area of LA because it’s easy access to our various production needs / locations throughout the city.
What was the first job someone hired you for?
It was for a start-up out in San Fran, called Misfit Wearables. We launched their first product and helped them raise over $840k by creating two videos that were shot around the world.
Which work or brand are you best known for?
Starbucks. With our network of cinematographers and producers, we shot their first global campaign across 28 countries.
Who is your most interesting staff member?
Top Dog (Cynthia). She’s a 25 lb dog (mutt) who we’ve taught to read, write, and run meetings. She’s also been known to party hard, but you’re going to have to dig through Instagram to find those incriminating photos.
How has the business changed since you started?
Brands are no longer loyal to one agency of record to cover all of their marketing needs. Most brands are now choosing to work with multiple, smaller agencies and partners.
What do you make of the trend where brands are skipping their agency of record to work directly with production partners?
It all depends on the brand, the production partner and the project. Different projects call for different things. Brands are realizing that for certain needs, they just need content / storytelling created quickly, inexpensively and at a great quality. For some of these projects, a more traditionally focused agency isn’t always necessary. We’ve also noticed more and more that brands like working directly with partners that make things.
What is the best thing about working at Co.MISSION Content Group?
Opportunity. We’re growing and working with great people around the world. It’s an exciting world to be a part of. Outside of that, it’s creating work that we believe in with people we value and admire, the flexibility our company has to offer, the view from our office, and First Time Fridays (we take the team out each Friday to do something new, like visit a museum, play bocce ball, etc. as a reward for their hard work and to keep things fresh).
What does the future look like for you?
Working with more clients who are great people that want to create things / stories that they would feel proud showing their friends and family. We’re also working to expand even more with offices in each region of the globe. And most importantly, we want to have fun making cool shit. We love helping our clients achieve their wildest dreams.