The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Canticle!

The Vitals

Name: Canticle
Location: Little Rock, Arkansas
Date Founded: January 2012
Specialties: Short-form documentary, nonprofit video and web development

What inspired you to start your company?

I worked for a nonprofit out of college, doing social media & marketing. I always knew I wanted to start my own thing, and I knew that I had a network of creatives that were interested in working with me. Who wants to be stuck with a paycheck, anyway? Those things don’t increase much on their own.

Which work or brand are you best known for?

We’ve started doing a lot of film work for international nonprofits. I just got back from Costa Rica doing some branding & photography for an NGO. In October I was in Liberia covering the ebola outbreak for a medical organization.

liberia_drbrown

Who is your most interesting staff member?

Kalvin. He’s a great editor & second shooter but all he talks about is his “time spent in England and Iceland”. I’m tired of it already.

What is your biggest challenge at the moment?

We’re new; just over three years into it. Our biggest challenge at the moment is getting through the growing pains of a baby startup and finding momentum in a huge market.

What do you make of the trend where brands are skipping their agency of record to work directly with production partners?

I think we’re entering a phase where agencies are losing traction with smaller brands simply from an economic perspective. A boutique production shop can offer the same value for much less dollar. We’re trying to take a zen minimal approach and provide the absolute best value for everyone involved.

What does the future look like for Canticle?

I’m teaming up with a filmmaker from Northwest Arkansas for a two-month overland trip from the United States to Argentina. We’re planning the production of the documentary and I expect it’ll be one of the most exciting pies I’ve dug my fingers into. Besides that: just digging in and doing work!

Uganda Streetboys

You can learn more about Canticle on VendorDB and at canticlecreative.com.