The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Bannerboy!
Locations: Stockholm and Amsterdam
Year Founded: 2010
Specialties: We work with the world’s top advertising agencies to create flawless banners with super-slick design, smooth animation and advanced functionality. Bannerboy is a production house where attention to detail and craftsmanship is our main passion.
What inspired you to start your company?
We identified a gap in the market, a sweet spot, that was delivering higher production value and service than a freelancer, but being faster, more flexible and cost efficient than the top tier digital production companies (that tend to focus on larger projects). Having worked with digital production from the agency side, we knew exactly what we would have wanted from a production partner.
What was the first job someone hired you for?
It was a banner for the biggest financial paper in Sweden, Dagens Industri. We still showcase it on our website for sentimental reasons.
What was the most technically challenging work you’ve created?
Which work or brand are you best known for?
“The Homeless banners”, a campaign we created with Garbergs and Stopp. It’s one of our earliest projects, we still show it to clients sometimes and more often than not someone in the room has already seen it.
How has the business changed since you started?
Technology is changing so rapidly it’s hardly worth mentioning. We try instead to focus on the stuff that doesn’t change. Storytelling, design, animation and coding are some of the things we work hard at mastering. These are the components to a great execution, regardless of which framework, software or device is big at the moment.
What do you see changing over the next couple of years?
Looking back we’ve been somewhat limited in what type of content we can deliver, especially when it comes to ads and making these work globally. We have to consider file size, loading times, mobile browser capabilities, etc. New technology will lift some of these limitations, allowing us to deliver richer content. For this reason we are investing heavily in our 3D and post production department.
What advice do you have for agency producers or creatives?
Many of our clients like to involve us at an early stage. This gives us the opportunity to contribute with our ideas and experience, which often makes the idea grow and evolve. Being involved in this way also strengthens the working relationship between us and the client, and get’s our staff more excited and passionate about the project.
What is your biggest challenge at the moment?
We are seeing an increasing demand for our services from all over the world. In this time sensitive business, working with different time zones can be a major challenge. We’ve only had good experiences so far, but working with clients overseas demands some healthy padding in the project timeline, and often an adjustment of our working hours. Delivering fast and top notch service is of paramount importance to us, and this is much easier when you are local. We have plans for several new offices in the near future, to accommodate clients all over the world.
What is the best thing about working at Bannerboy?
There’s a long list but ultimately it’s about our attitude and values. We want to create the company that we’ve always wanted to work for. Treating our staff like family is not only good for business and karma, it’s how we feel proud of what we do.
What does the future look like for Bannerboy?
Digital screens are everywhere nowadays; outside, in your pocket, on your arm, in store windows, the list keeps growing. Every screen is potentially an ad space for which we can build beautiful, interactive, content.