The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is altima!
Locations: Lille, Paris, Lyon, Shanghai, Beijing, Moscow & New York City
Year Founded: altima was founded in 1997. Our first U.S. office is opening this month in New York.
Specialties: e-commerce, UX (user experience), design, web development, conversion optimization (a/b and multivariate testing), analytics, e-marketing, SEO, SEM, maintenance, hosting, email marketing, in-store digital.
What was the first job someone hired you for?
Over 10 years ago when I was still in school, my friend introduced me to this famous French DJ back then. One day, my friend saw him in the subway and went to talk to him. Turns out he needed help to create his brand identity, build his website and manage his online fan club. We were so excited and so up for the challenge. That was a defining moment in my life. I realized web was a passion and what I wanted to do for a living.
How did the partners meet?
Prior to moving to the U.S., I worked at Altima in France. I left Europe in 2007 and moved to New York where I started my own agency, Outside The Pixel. altima was looking to establish a presence in the U.S. and approached me. I’m now in charge of the U.S. office.
Which work or brand are you best known for?
altima completely redesigned relay.com, a digital kiosk with over 600 titles, and won a Webby Award. In the U.S., we’re probably better known for creating the newsletters for Goodwill.org and CoolHunting.com that thousands of people read daily.
How has the business changed since you started?
Before we only created websites for desktop. But now sites, emails and everything need to be responsive and work on a myriad of devices.
What emerging tech trend will have the biggest impact on your business?
DIY site builders, shopping carts and emailing softwares like SquareSpace, Wix, Shopify and Mailchimp, making it accessible to anyone.
What is the best thing about working at Altima?
When I become a barista and make the best cappuccinos and lattes for my crew.
Where is the best coffee shop in Dumbo?
Brooklyn Roasting Company. The atmosphere of the place is outstanding, and their coffee even better.