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Category: Spotlight (page 2 of 7)

Partner Spotlight – Pound & Grain

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Pound & Grain!

Pound & Grain Team

The Vitals

Name: Pound & Grain
Locations Toronto and Vancouver
Year Founded: 2010
Specialties: We specialize in Branding, Digital Marketing, Website Design & Development, iOS Applications, Content Marketing, Social Media.

What inspired you to start your company?

Pound & Grain was born with a passion for digital, and its ability to strengthen the connection between consumers and brands with things people actually want and need.

arc'teryx footwear web experience

How did the partners meet?

We all worked together at a large multi-national agency. We’re thankful for the time we spent there, cutting our teeth on large national and global campaigns with huge budgets. It’s here where we learned that we had a common vision, worked well together, and had strong complimentary skill sets. But it was also where we watched budgets get eaten up in meetings, managing relationships, and slow moving teams. We thought we could build a better mouse trap.

Why Vancouver and Toronto?

We are in Vancouver because it’s our home, and we love it here. It’s a great urban environment, but also very close to mountains, ocean, and a lot of green space, even for geeks like us. There is also amazing talent here, both from a creative and technical perspective.
Our second office in Toronto made a lot of sense for us for many reasons. Several of our regional clients are growing, and have expanded into Toronto. So it made sense for us to follow suit. It’s Canada’s largest city, and the headquarters for most national marketing departments, so it made a lot of sense to be there from a business development and profile perspective.

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What is the smartest work you’ve seen in the past year that didn’t come from your shop?

Recently the motion data visualization and infographics in The Fallen of WWII were such a beautiful and important piece of work it knocked us off our chair. The rise of data journalism means you can augment storytelling like never before – turning simple statistics into the story. It also interestingly enough runs counter to the micro content revolution, and the short attention spans of what we’ve been told users want.It’s unapologetically long, and works.

How has the business changed since you started?

We can remember the early days of digital, when digital had to be justified. In those days, more budget was allocated for catering services for the TV commercial shoot than on digital initiatives. It’s nice to see that those times have changed. More recently, the growing shift and blurring lines between product and marketing driven by digital makes it a very exciting time to be an agency.

HeadsUpGuysca

Where is the best bar in Vancouver and Toronto.

In Vancouver, we are partial to the Greedy Pig. Its our local. In fact, they even put a plaque with our name on our favourite table. In Toronto, we can’t get enough of the coffee and snacks at Bar Buca. The fact that you can occasionally get crazy good buffalo milk lattes along with an insane plate of goat meatballs just around the corner is pretty awesome.

Care to share a joke?

We thought you’d never ask! One of our partners, Graham MacInnes kicks off our weekly Monday Morning all staff with groan worthy “dad” joke.  Here’s one that went over really well:

Q: What do you get when you cross an elephant and a rhino?
A: El-if-I-know

You can find this ongoing terrible gag on our instagram feed as we post his “jokes” there every Monday. We apologize in advance.

pound & grain partners

You can learn more about Pound & Grain on VendorDB and at poundandgrain.com/.

Partner Spotlight – Koi Factory

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Koi Factory!

The Vitals

Name: Koi Factory, Luciana Jordao (Founding Partner, Creative Director)
Location: Rio de Janeiro, Brazil
Year Founded: 2012
Specialties: 2D and 3D Animation, Motion, Concept Art, Digital (Mobile Games, Apps and Sites)

What inspired you to start your company?

The thrill to start over. Before Koi, I used to have another company called Seagulls Fly for 14 years, much bigger with a great history of success here in Brazil. So after Seagulls closed shop back in 2012, 2 of the 5 former partners (myself and Paulo Visgueiro) decided to open up a new company. From day one Koi started producing a cool variety of work delivering the same high quality Interactive, Broadcast and Print material of Seagulls Fly with basically a smaller cost structure and a more creative oriented team.

KOI_CONCEPT_ART_Monstros_VIS

How did the partners meet?

In 2005 Paulo joined me at Seagulls Fly as a concept artist and soon became the head of the Concept Art department, a very important area where all the company’s creative jobs were born. Our relationship quickly evolved into a very dynamic work force with synergy that allowed us to spearhead together most of our creative projects. So after a few years of great work he was invited to become the 5th partner of Seagulls Fly.

KOI_CreativeDirectors_PauloandLuciana

What is your biggest challenge at the moment?

The biggest challenge of any business, I guess, is to achieve and maintain the balance between always delivering the best work with an inspired team while managing the 3 main pillars which are quality, budget and execution. So we are in constant evaluation of our work, questioning ourselves on how can we do better next time. How our pipeline could be more efficient for a specific kind of project. And also a huge challenge nowadays is to be economically viable and be strong enough to surf all the challenges that we face to operate a business big or small, especially in Brazil’s current economy.

What’s your most interesting case study?

A project we did for TV Globo’s new mini series Amorteamo. ​This work includes handmade textile objects and props, clay sculpted arms and hands, all mixed with a parallax 2D/3D environment and models. The result is very unique and we are really proud of this job. You can see the production process in the Making Of (below).

What advice do you have for agency producers or creatives?

Don’t be afraid to outsource to companies outside your country. It’s good to diversify creatively and the quality standards are just as high as the biggest production houses out there. In different cultures, you get different inspirations and perspectives. Maybe even bring in a new flavor to things.

KOI_3D_PRINT_MALA_PRONTA

What is the best thing about working at Koi Factory?

Here at Koi we feel like a group of friends working together. The mood is chill and cozy and the creative directors (myself and Paulo) work side by side with the team. We are part of the work force, we not only direct and produce but are hands on in illustration, animation, editing, coffee­making, etc. We love what we do and when you have that, you see that transcended in the work environment.

Where is the best bar in Rio?

We have a tradition to have our beer day called “Dia do Chopp” once a month in which at the end of our work day we go straight to a bar to drink beer and caipirinhas. Sometimes we go to the “botecos” closest to Koi but we did some of these beers days in Koi’s office and those were the most fun. Once we even did our 1st Horror Beer Festival, where we did a mashup of beer and horror film, so we drunk a lot and screamed a lot.

KOI_TEAM_01

You can learn more about Koi Factory on VendorDB and at koifactory.com.

Partner Spotlight – Tooth

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Tooth!

The Vitals

Name: Tooth
Location: Boulder, CO
Year Founded: 2012
Specialties: Motion graphics, Digital Out of Home, Digital Advertising

What inspired you to start your company?

We recognized the ever-increasing need for agencies to partner with teams that understand all things digital. We’re craftsmen. We’re problem solvers. And love bringing great ideas to life.

vendordb_spotlightImages

How did the partners meet?

We met at Crispin Porter + Bogusky. We were part of the very start of the digital team there, if you can believe it, and built CP+B’s interactive motion team from scratch. We were fortunate to work on some killer projects and developed a working style that’s focused on quality and flawless execution.

Why Boulder?

Boulder is fast becoming a hotbed to an ever-increasingly diverse group of independent creative and technical entrepreneurs; it’s a thriving community that is as supportive as it is collaborative.

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What was the first job someone hired you for?

Animating a 3D turkey that danced along NBC’s news ticker during the Macy’s Thanksgiving Day Parade.

Who is your most interesting staff member?
When he’s not in the office, Andy can be found dumpster diving for materials he uses in his light fixtures and furniture.

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How has the business changed since you started?

Everything. Advertisers are dramatically shifting production dollars from broadcast to digital. Users have increasingly high expectations around what their digital experiences should be. Mobile is dominating.

Quality, craft and innovation are more essential than ever.

What emerging tech trend will have the biggest impact on your business?

As standards based ads continue to gain traction, it opens the doors for us to use a wider range of production tools to create work that is not only cross compatible and versatile, but more effective, entertaining and engaging.

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What is your biggest challenge at the moment?

Working with media and account teams to influence their clients to invest in new technologies and more adventurous placements for their ads.

What is the best thing about working at Tooth?

Getting to do what we do and figuring it out everyday.

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You can learn more about Tooth on VendorDB and at tooth.is.

Partner Spotlight – First Person

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is First Person!

first_person

The Vitals

Name: First Person
Location: San Francisco
Year Founded: 2013
Specialities: Inspired stories, Intelligently told. First Person delivers a combination of business intelligence, creativity and know-how to an expanding digital world, where design and technology seamlessly coexist. We combine brilliant ideas with business insight to develop strategies that leverage design and technology to deliver lasting value through engaging media that informs, surprises and delights audiences.

What inspired you to start your company?

We were tired of executing other people’s ideas and we saw the commoditization of the video industry as a telling sign that it was time to evolve. All of the partners wanted to have more influence and impact on the outcome for our clients, and this was our opportunity to do something meaningful

How did the partners meet? 

The partners at 1P met when our two previous companies Elastic Creative & WESTERNIZED began working closely together and eventually moved into the same building. This is our history.

partners

Why San Francisco?

Design and technology are at our core. We draw a tremendous amount of energy and inspiration from what’s happening around us. San Francisco and the Bay Area is where many of the world’s most transformative tech shifts take place. 1P is at our best when we’re riding the bleeding edge of the next permeation.

What was the first job someone hired you for?

One of our first big jobs as 1P was the complete re-branding of Echelon corporation.

What was the most technically challenging work you’ve created?

Wow. Well, we do a lot with technology and it tends to be challenging when we’re inventing something new, but I believe our reimagining of the customer journey at Stanford Shopping Center for Simon Malls was up there. We built the new mall kiosk, map and wayfinding experience in a way that has never been done before.

Which work or brand are you best known for?

The 2014 & 2015 Opener for the Golden State Warriors, and Cisco Systems video brand assets and guidelines.

Stephen Curry, Blake Griffin, David Lee, Chris Paul

Which project is your most underrated?

Corning’s A Day Made of Glass 1 & 2 & the Muse Factory explanation of those videos.

Who is your most interesting staff member?

This is a creative place, we have a lot of interesting characters here that like to dress up in costumes, teach classes, make things, I wouldn’t want anyone to feel left out.

What is the smartest work you’ve seen in the past year that didn’t come from your shop?

This snarky piece for FITC by Stefan Sagmeister is a great commentary on our industry  and GE’s Childlike Imagination commercial takes something so complicated and brings it down to earth by making it so simple, even a child will understand it

How has the business changed since you started?

The world is constantly changing and business tries to keep up and stay relevant. This industry is full of surprises. It keeps things fresh. The biggest change is constant change.

What emerging tech trend will have the biggest impact on your business?

The Internet of Things and the automation of services.

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What is your biggest challenge at the moment?

Startups that think they’re enterprises and enterprises masquerading as startups.

What advice do you have for agency producers or creatives?

Work together, learn from each other because you are the core team and the day-to-day success of a project has a lot to do with how in sync you are and how well you understand each other’s roles.

What do you make of the trend where brands are skipping their agency of record to work directly with production partners?

It’s more complex than a trend. The clients are facing immense pressure to stay relevant and large organizations have so much work in so many categories that a the AOR isn’t always the best or the smartest choice. From our perspective, friendly cooperation between the AOR and other vendors and agencies that help a client succeed in the market makes it clear that the clients needs are the central focus.

What is the best thing about working at First Person?

The people here are amazing and it gives us the courage to help invent the future. We love ideation, but we crave the opportunities that allow us to invent. It’s scary to head into uncharted territory, but when we succeed in creating something new, there is this overwhelming feeling of camaraderie, accomplishment and triumph for pushing past the fear and believing in ourselves. Everyone at 1P brings something unique to the table and It’s impressive how we continue to learn from each other daily even when some of us have worked together for years.

Where is the best bar in the SOMA & Financial district?

The Dirty Habit, & Hakkasan SF make the best drinks.

Any wild company party stories?

Oh yeah, so many. If you ever work with us you might help create a new one. But we don’t kiss and tell.

Fernando_Mariachi

Which industry boondoggle is most likely to send your employees to rehab: Cannes, AICP or SXSW?

Over in our universe of technology its more likely CES, & NAB.

Care to share a joke?

Sandra: I can’t understand why you failed in business,
Pete: Too much advertising
Sandra: What do you mean too much advertising? You never spent a dime on advertising.
Pete: That’s true, but my competitors did.

What does the future look like for First Person?

The future is about discovery and invention. We’re becoming known for our success in making complex technologies simple to understand and at the same time we’re developing IP and accelerating new companies that branch out from our core competencies to diversify our offering and satisfy our interest in emerging tech and business.

Founder_Drew_02

You can learn more about First Person on VendorDB and at firstperson.is.

Partner Spotlight – Rabon Digital

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Rabon Digital!

coke_zero

The Vitals

Name: Rabon Digital
Location: Alamosa, Colorado
Year Founded: 2014
Specialties: Motion Design, Graphic Design, 3D Modeling/Animation/Rendering, VFX/Compositing, Interactive Development

What inspired you to start your company?

It was actually out of necessity. After getting laid off from CP+B, and living in Alamosa at the time of the layoff, I wasn’t prepared to move out of Colorado or to a big city. At that moment I thought I may as well give it a shot; I had nothing to lose.

What was the most technically challenging work you’ve created?

I think it really boils down to creating my company web site single handedly. When you’re a one man shop you really are responsible for the entire execution of the project. My home screen consisted of some 3D animation effects created from Houdini, which in itself is a pretty complex program I’m learning. The remainder of the site from design, front end dev, back end dev was all on my shoulders. Projects like these really pushes a person to perform in so many aspects.

old_navy

What is the smartest work you’ve seen in the past year that didn’t come from your shop?

I’ve really always admired and respected the work being produced from The Mill. They have a Midas Touch; everything they touch turns to gold. Their VFX work has been very much an inspiration in what I would like Rabon Digital to grow and evolve into.

What emerging tech trend will have the biggest impact on your business?

I think the trend from web and mobile advertising transitioning out of flash and more prominently to HTML5 will ensure a relatively consistent flow of work coming in. Having a strong background in not only flash, but Interactive Development, has secured the future of Rabon Digital.

What is your biggest challenge at the moment?

I would say my biggest challenge is trying to secure clients, partners and creatives to sustain growth. I would really like to keep gaining momentum to allow my company to hire more talent, and work on amazing projects.

angels_envy

Where is the best bar in Alamosa, Colorado?

Actually the best bar in Alamosa doesn’t exist here! I usually find myself heading out of town to Salida (Woods Distillery), Buena Vista (The Dearhammer Distillery), or Crested Butte (The Dogwood Cocktail Cabin).

What does the future look like for Rabon Digital?

The future looks very promising! I’ve had the pleasure of working with some of the best talent in this industry, and along the way have formed some lasting relationships. The way the industry is evolving allows the continuation of a working relationship regardless of who they work for and where they work.

dominos

You can learn more about Rabon Digital on VendorDB and at rabondigital.com.

Partner Spotlight – Agent Illustrateur

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Agent Illustrateur!

Messy_office

The Vitals

Name: Agent Illustrateur
Location: Montreal
Year Founded: August 2008, in the middle of the crash!
Specialties: A Montreal-based design and illustration studio working with international clients of the B2B, editorial and commercial sectors.

What inspired you to start your company?

I was a freelancer for a bit, working for agencies and whatnot after graduation. I got the blues after two years because I was too eager to move forward with my ideas and vision instead of following orders, so I started Agent Illustrateur out of pure recklessness. It was a difficult journey but I’m very excited about where it’s going right now.

What was the first job someone hired you for?

It was a pretty bizarre gig for Quebec Provincial Police. I had to design and illustrate dozens of animal heads in order for the snipers to know exactly where to aim so they could kill sick or hurt animals with a single shot, minimizing the suffering.

Which work or brand are you best known for?

A Holiday stamp for United States Postal Service (USPS) permanent collection, launched last year. I also have to say UK’s Toblerone holiday chocolate bar’s packaging from 2012.

USPS_Stamp

What is the smartest work you’ve seen in the past year that didn’t come from your shop?

I recently fell in love with the work of a very unique artist, Steve Spazuk, a French-Canadian artist using candle flames to create his masterpieces. It’s brilliant and inspiring. One day I’ll purchase a whole series from him. You simply can’t be indifferent when you look at his work and process.

How has the business changed since you started?

We didn’t have the same pressure back then; now, everybody wants the deliverables for yesterday and expects great quality. It’s a challenge that’s getting tougher each day for a business focused on delivering high-end services and customer delight. Also, every creatives now has to be business savvy, have a strategy and know how to market themselves on multiple channels. Before, you could have those crazy ideas and still work like an artist, in your own little bubble, waiting to be discovered.

What do you make of the trend where brands are skipping their agency of record to work directly with production partners?

We’re these kinds of production partners; we’re small, so we’re quick, humble and clients appreciate the flexibility, so yes, I’m loving it! For example, it does wonder for a multinational client having local chapters that needs specific work. It’s all a matter of collaboration, transparency and at the end, efficient results for the client.

And you know what, we do collaborate with big agencies of record on specialty projects because we are specialized in distinct areas. So it’s not exactly a nasty competition all the time.

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What advice do you have for agency producers or creatives?

Business wise: whatever the context, the client or the type of work, always give a top notch customer service, even if the client gives you a hard time.

Creativity wise: allow yourself to be bored and don’t bother to follow trends.

What is the best thing about working at Agent Illustrateur?

We have a beautiful brick and mortar office in Old Montreal, but designers & freelancers can work from home 100% of the time if they want, thanks to technology!

The pet mascot is a parrot. That’s kinda cool too.

office_building

Where is the best bar in Agent Illustrateur’s neighborhood?

Forget the bar, you have to eat breakfast or lunch at Olive and Gourmando right at the corner of our office, anything from their menu is to die for! Then you come by the office and we’ll have fresh beers in the fridge, for after work of course…

Office_antlers

You can learn more about Agent Illustrateur on VendorDB and at agentillustrateur.com.

 

Partner Spotlight – Canticle

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Canticle!

The Vitals

Name: Canticle
Location: Little Rock, Arkansas
Date Founded: January 2012
Specialties: Short-form documentary, nonprofit video and web development

What inspired you to start your company?

I worked for a nonprofit out of college, doing social media & marketing. I always knew I wanted to start my own thing, and I knew that I had a network of creatives that were interested in working with me. Who wants to be stuck with a paycheck, anyway? Those things don’t increase much on their own.

Which work or brand are you best known for?

We’ve started doing a lot of film work for international nonprofits. I just got back from Costa Rica doing some branding & photography for an NGO. In October I was in Liberia covering the ebola outbreak for a medical organization.

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Who is your most interesting staff member?

Kalvin. He’s a great editor & second shooter but all he talks about is his “time spent in England and Iceland”. I’m tired of it already.

What is your biggest challenge at the moment?

We’re new; just over three years into it. Our biggest challenge at the moment is getting through the growing pains of a baby startup and finding momentum in a huge market.

What do you make of the trend where brands are skipping their agency of record to work directly with production partners?

I think we’re entering a phase where agencies are losing traction with smaller brands simply from an economic perspective. A boutique production shop can offer the same value for much less dollar. We’re trying to take a zen minimal approach and provide the absolute best value for everyone involved.

What does the future look like for Canticle?

I’m teaming up with a filmmaker from Northwest Arkansas for a two-month overland trip from the United States to Argentina. We’re planning the production of the documentary and I expect it’ll be one of the most exciting pies I’ve dug my fingers into. Besides that: just digging in and doing work!

Uganda Streetboys

You can learn more about Canticle on VendorDB and at canticlecreative.com.

Partner Spotlight – The UX Department

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is The UX Department!

The Vitals

Name : The UX Department
Locations: HQ in San Francisco and we have an office in Argentina
Year Founded: 2010
Specialties: User Experience Design, User Interface Design, Information Architecture, Interaction Design, Front-end Development.

What inspired you to start your company?

I wanted to build a team that could provide a rich User Experience for our product’s users and not just a nice looking design. I wanted to enter the web design business from a user-centered approach.

What was the first job someone hired you for?

Our very first client as an agency was QuestionPro, the leading provider of online survey software, that trusted us back then and keeps working with us now. We worked with them to create their platforms and make online research an easy interactive experience for their users. We built a long lasting business relationship with this company.

Question Pro

What was the most technically challenging work you’ve created?

I would say our two most challenging projects were La Gaceta (online platform for an Argentinean newspaper) because of the amount and complexity of the templates we had to create, and AutoGrid, because we had to do a lot of research to understand how the electrical industry works and how it’s billed, in order to create complex interfaces with that data.

What is the smartest work you’ve seen in the past year that didn’t come from your shop?

Google’s Material Design

How has the business changed since you started?

I think the biggest change in the industry has been the acknowledgement and general acceptance of User Experience as a needed discipline to make web products better. I see that now there’s a major awareness of users needs and wants, and that, of course is a great improvement.

UX Department

What is the best thing about working at The UX Department?

What we like about our team is that we learn from each other. We believe in being part of each other’s training process and helping every member grow as a professional. It’s everybody’s responsibility to make a great team.

Where is the best bar in San Francisco?

At the Top of the Mark : )

UX department

You can learn more about The UX Department on VendorDB and at theuxdepartment.com.

Partner Spotlight – Original Six Media

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Original Six Media!

The Vitals

Name: Original Six Media
Location: Chicago
Year Founded: 2013
Specialties: Documentary-style overview videos for the web, social media video, event video coverage, branded video, product demonstration video, video for publications, editorial video, broadcast commercials, internal corporate video.

What inspired you to start your company?

Our Creative Director was working with our investor on a passion project as a freelance shooter and editor, and our investor saw that his skills for creating cohesive and beautiful online video were in demand. Together, they decided to set up shop and bring on a staff that would focus on online video. Soon, Original Six Media was off and running, working on large-scale event video, product demonstrations, non-profit video and even big-budget broadcast commercials to meet the needs of a growing list of clients and creative partners. We couldn’t have possibly imagined how this would all play out, but we’ve enjoyed the journey.

Why Chicago?

Chicago is one of the best incubators for talent in the creative industries and honestly, it’s where most of us come from. We couldn’t possibly imagine having a home-base anywhere else—we love the vibrancy of the city and our clients. But we also do a ton of travel. We have a lean crew and connections across the country, so are comfortable filming on location anywhere.

OSM_BtS_ChicagoSUP

Which work or brand are you best known for?

We have worked with USA Hockey on a few great projects. We did their viral video “From Child’s View, Parents Find Full-Ice Hockey No Fun”, a video about why playing surfaces need to be downsized for small children so that they can efficiently learn the skills of hockey. It was an educational video with a fun concept, and it really resonated with the USA Hockey audience – becoming their most viewed video of all time. The video helped continue a conversation in the community about a controversial topic —people kept sharing the video, and the views are still coming in by the thousands every month.

Which project is your most underrated?

We had the awesome opportunity to film the All Blacks vs. USA Eagles rugby tournament at Soldier Field as a behind the scenes crew. We did a suite of videos that had original music, amazing footage from the field, and interesting interviews with the players; the videos remain internal to the company that hired us, and although we won multiple creative awards for one of the videos in particular, we haven’t yet been able to display the content publicly.

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What is the smartest work you’ve seen in the past year that didn’t come from your shop?

We’ll answer this from every member of our team.

Chad Stum, Creative Director: Watchtower Over Turkey – Innovative visual risks, compelling editing and amazing use of natural sound.
Lindsay Swift, Head of Production: Illinois Luck Health Plan –  Smart strategy that appeals to millennials.
Nick Severson, Editor: Valspar’s #ColorForAll Campaign –  Taking the business of color and making it emotional.
Blaire Knight-Graves, Associate Producer: Ad Council’s Love Has No Labels –  Changing perspectives on a difficult topic with a simple, lovely concept.

What is your biggest challenge at the moment?

We have amazing contacts and friends at really good, mid-sized companies in the Midwest that are struggling to get video production budgets for their marketing efforts. It can be frustrating when you genuinely want to help them be more recognizable and have custom, slick video for their websites. There are a lot of ‘old school’ marketing techniques in mid-sized corporations that don’t include social media or video that can be hard to overcome, especially when you know you could be creating such great content for them.

What do you make of the trend where brands are skipping their agency of record to work directly with production partners?

This is a mixed bag for us. We LOVE working with agencies because they help us be a part of an overall campaign, and a multi-tiered marketing effort, often with media dollars behind it, that helps get our video in front of a broad audience. That being said, we think that there are a lot of efficiencies to be found by working project-by-project with production companies like us, and it can be a great solution for clients who just don’t have the budgets to work with an AOR. Ultimately, we can work either way to create effective branded video content.

What is the best thing about working at Original Six Media?

We’re a small, collaborative team of distinctly different creatives. All of our different strengths are emphasized by the fact that we’ve all had dramatically different origin stories. We thrive on having differing views, different styles of fashion, different music and media tastes, and everything in between. Our varied backgrounds encourage lively debates, long conversations, and ultimately the ability to create videos that each has a unique voice that is informed by multiple perspectives.

OSM_BtS_USAHockey

Where is the best bar in the River North neighborhood in Chicago?

Our offices are directly above Headquarters Beercade, a bar that is also an arcade. The beer is always craft and the games are always free. Needless to say, we spend a lot of time there.

Care to share a joke?

We called Rick Astley the other day and asked if we could borrow some of his Pixar movies. He said we could borrow Finding Nemo, Toy Story 3, and Ratatouille, but “I’m never gonna give you Up.”

OSM_BtS_Marathon

You can learn more about Original Six Media on VendorDB and at originalsixmedia.com

Partner Spotlight – Skyrocket

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Skyrocket!

Gastown from Wikipedia

The Vitals

Name: Skyrocket
Location: Gastown, Vancouver
Year Founded: 2011
Specialities: Digital Strategy, Branding, Web and App Development

What inspired you to start your company?

We like to pull things out of thin air and make them real.
We work to improve our community and, hopefully, the world we live in.

Skyrocket is the combination of these two motivations. We want to help activate young startups with powerful brands and digital experiences. We also want to enable social causes and NGOs do the work that will give us all a better tomorrow. Both of these groups are filled with passionate people itching for innovation, disruption, revolution. We love these people.

So, we formed a collective of strategic thinkers, creative minds, designers and technology pioneers to make this happen.

Why Vancouver?

The entrepreneurial and innovative people in this city. Vancouver is growing a great tech culture, with both home-grown and international companies setting up shop here. The startup ecosystem sits at the center of this, made up of quality programs, mentors, accelerators and incubators.

Plus, nothing compares to the city’s physical beauty and the quality of life here. It’s a great place to make things happen.

Which work or brand are you best known for?

We’re quite happy with this recent project: The Vancouver International Jazz Fest.

What is the smartest work you’ve seen in the past year that didn’t come from your shop?

The Species in Pieces Interactive Exhibition had us talking.

How has the business changed since you started?

We witnessed the tipping point for mobile in late 2011. Mobile and tablet traffic began to accelerate and didn’t stop. Mobile was no longer an add-on—we had to think in terms of fluid brand experiences across devices and screen types. These days, design-thinking is also more readily being embraced as a driver for competitive advantage.

Skykrocket foyer

What emerging tech trend will have the biggest impact on your business?

Advanced analytics. Data informs strategy and creative. Better data means we’ll be able to sit at the junction of art and science and create amazing things.

What is the best thing about working at Skyrocket?

We have a ridiculously diverse and very close-knit team. Everyone has a unique personality and skill set. It creates a fun, open-minded and collaborative environment.

Where is the best bar in Gastown?

Alibi Room

Any wild company party stories?

We’ve thrown one in-office party… the place was packed. Some people made it on to the roof. We kicked out the last of them at 4am. We are excited and fearful at the prospect of throwing our next party.

What does the future look like for Skyrocket?

We’ve nailed our values as an agency and the type of clients we want to work with. Our upcoming projects reflect an alignment of these two elements—the excitement that flows from this is igniting our passion for our craft like never before.

Skyrocket office

You can learn more about Skyrocket on VendorDB and at skyrocket.is.

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