The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is RADS.
Name: RADS, Inc
Location: New York, NY
Founded: 1 year ago
Specialties: Creative Studio for Digital Advertising (anything from banners to landing pages), Campaign Management (across media partners), Creative Automation Platform
What inspired you to start your company?
I’ve been in adtech for years and the whole process just feels slower and slower, more and more overly-complex. I’ve yet to see a single process shorten the amount of time it took to create compelling content based digital ads. Every week we see a new targeting technology and a new channel or even worse another new format! Knowing this I went to town complaining about how much I despise our chosen speciality and then – BOOM – bit of an epiphany – no one has ever effectively shortened to process with a tool that is ACTUALLY user-friendly, easy, and most important – FUN to use.
We decided to create a single creative studio that integrated everything. Obviously a crazy cool HTML5, Mobile, Rich Media Studio – but more so the integration platform which includes review & approval, audience management, campaign management and deep analytics & insights all into a single simple platform.
Which work or brand are you best known for?
7 years ago I co-founded, developed and marketed SitOrSquat which was a smash success for Charmin who acquired the product for their direct marketing needs less then 12 months later – I always know where to go the puns are endless.
What emerging tech trend will have the biggest impact on your business?
I feel the market has become so immensely oversaturated with 5 companies for any and every function – in response I see a market contraction – however I see it less fiscal and more driven by best of breed integration – i.e. there are 10 photo sharing apps and if you put them together (with a bit of luck) you get the absolute pinnacle of features – enabling consumers to make fewer choices.
What does the future look like for RADS?
The potential to disrupt the digital creative process is huge & scalable to anything. First with advertisements, but even with entire webpages designed in the same way – there’s no stopping the limitless potential of an easy and insanely sophisticated creative studio. The goal is to give the creators and producers more time in their day and effectively create better, more engaging creative – if we achieve any little bit of our goal – well, it’ll be radical.