The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Skyrocket!
Location: Gastown, Vancouver
Year Founded: 2011
Specialities: Digital Strategy, Branding, Web and App Development
What inspired you to start your company?
We like to pull things out of thin air and make them real.
We work to improve our community and, hopefully, the world we live in.
Skyrocket is the combination of these two motivations. We want to help activate young startups with powerful brands and digital experiences. We also want to enable social causes and NGOs do the work that will give us all a better tomorrow. Both of these groups are filled with passionate people itching for innovation, disruption, revolution. We love these people.
So, we formed a collective of strategic thinkers, creative minds, designers and technology pioneers to make this happen.
The entrepreneurial and innovative people in this city. Vancouver is growing a great tech culture, with both home-grown and international companies setting up shop here. The startup ecosystem sits at the center of this, made up of quality programs, mentors, accelerators and incubators.
Plus, nothing compares to the city’s physical beauty and the quality of life here. It’s a great place to make things happen.
Which work or brand are you best known for?
We’re quite happy with this recent project: The Vancouver International Jazz Fest.
What is the smartest work you’ve seen in the past year that didn’t come from your shop?
The Species in Pieces Interactive Exhibition had us talking.
How has the business changed since you started?
We witnessed the tipping point for mobile in late 2011. Mobile and tablet traffic began to accelerate and didn’t stop. Mobile was no longer an add-on—we had to think in terms of fluid brand experiences across devices and screen types. These days, design-thinking is also more readily being embraced as a driver for competitive advantage.
What emerging tech trend will have the biggest impact on your business?
Advanced analytics. Data informs strategy and creative. Better data means we’ll be able to sit at the junction of art and science and create amazing things.
What is the best thing about working at Skyrocket?
We have a ridiculously diverse and very close-knit team. Everyone has a unique personality and skill set. It creates a fun, open-minded and collaborative environment.
Where is the best bar in Gastown?
Any wild company party stories?
We’ve thrown one in-office party… the place was packed. Some people made it on to the roof. We kicked out the last of them at 4am. We are excited and fearful at the prospect of throwing our next party.
What does the future look like for Skyrocket?
We’ve nailed our values as an agency and the type of clients we want to work with. Our upcoming projects reflect an alignment of these two elements—the excitement that flows from this is igniting our passion for our craft like never before.