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VendorDB is the comprehensive database of companies and service providers for the creative industries.

Month: January 2015

New Companies This Week – January 26, 2015

Image courtesy of Humouring the Fates

Image courtesy of Humouring the Fates


Happy Wednesday everyone!

Thanks to all for their thoughts and prayers as we battled the Blizzard of 2015. It was touch and go there for a bit, but luckily the mayor was all over it.

So while mother nature pounded the city with inches of snow, we fired up the generator and scoured the parts of the Internet that still functioned for another batch of amazing companies.

Interested in being added to VendorDB? Submit your URL here.

8tracks
Above Average
Aol
Blab
Blood Sweat & Cheers
Bloomberg
Brand.net
broadbandTV
Bustle
BuzzFeed
Catalina
Cemusa
ClearHart
CNN
Collective Digital Studio
collectively
comScore
Conde Nast
Crackle
Crowdtap
Curalate
Daily Mail Online
Dean Media Group
Disqus
eXelate
Fabler Studio
Floored
Fortune
georiot
Hipcricket
Humouring the fates
InstaBrand
InvestorPlace
Kantar Media
Kenshoo
Key Management Group
Kinect Social
livefyre
Look-Listen
Maker
MakerBot
match.media
Mixtape Club
MNI
New York Times
niche
Outrigger Media
PayPal
PBJR
radiumone
Rubicon Project
Salesforce Marketing Cloud
SimpleReach
Simply Measured
Spredfast
Stacy Skinner
StyleHaul
Swagger New York
TakePart
The Collective
The Daily Beast
The Wall Street Journal
Time Inc.
Twitter
US Weekly
VICE Media
Viedit
Vimeo
Vincas
viscira
Vistar Media
Visual Goodness, Inc.
Wayin
Xaxis
zap2it
Zumobi

New Companies This Week – January 19, 2015

Image courtesy of Lonelyleap

Image courtesy of Lonelyleap

This week’s additions are a great recipe for your awards show case study videos.

Step 1: Sell the work!  Look to NY Storyboards or Storyboards Inc. to make that concept look amazing in no time.

Step 2: Hire the right influencers to make sure it blows up. Either FullscreenHelloSocietyFohr Card or IZEA will do the trick.

Step 3: Inoculate yourself from accusations of vanity metrics  with Estimote beacons. Sprinkle some in-store and know the customers’ every move.

Step 4:  Order the big bottle of rosé in Cannes.

Interested in being added to VendorDB? Submit your URL here.

2Nova
AIM Group
Array Interactive
Audio Engine
Barrie Isaacson MGMT
Barry Schwartz Photography
Bazaarvoice
Blippar
Bluecadet
born05
Brooklyn United
CloudRaker
Column Five
Communication Arts
Cramer
Creoptimum Communications
D3
Deepend
Defacto Sound
effective
Energize
Enlighten
Estilo
Estimote
Evosite
Federated Media
Fiksu
flies collective
Flite
Fohr Card
for brands
Formosa Group
Fromson Consulting
Fullscreen
GiantMedia
GRAPE
HelloSociety
Herry
House Casting
House Party
IE Agency
impreMedia
inadco
INDG
INK Agency
inPowered
Intuitive Company
invoke media
IPG
IQ Digital Advertising Agency
IZEA
Jacquin Studio Photography
Justworks
LaneTerralever
Leopard Communications
Live Nation
LLOYD&CO
LocalSolo
Lonelyleap
Lookandfeel
lost highway films
Ludomade
Magnani Caruso Dutton
Mentally Friendly
Mint Digital
Mutato
My Jive
Noise Digital
NY Storyboards
Pound & Grain
Ratio
Red Badger Consulting Limited
Red Keds
seekr media
Soundtrack Group
Stimulant
Storyboards Inc.
Subplot
The Farm Digital
Universal Mind
Urbian
Vasava
Warshaw Blumenthal
WeAreDigital
Wulf Casting
Zemoga

Partner Spotlight – Girl Overboard

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Girl Overboard!

Pretty Sweet

The Vitals

Name: Girl Overboard
Location: Venice, CA
Year Founded: 2014
Specialties: color grading, VFX execution, photo-real compositing, photo-real CG

What inspired you to start your company?

It was inevitable really. The three of us have a rare synergy and our depth of experience compliment one another. We knew we wanted to form a dynamic company that was also fun to work at. A large post house does not suit any of us, girl overboard permits us to focus our energy and passion on creating images.

girl overboard

How did the partners meet?

We all have a long history working together. Jan & Ben have been a creative force for some time now, both pulling from each others strengths on projects for clients including Apple and GE and also while working on the film ‘her’. Celest has been executive producing projects for ben for several years.

What was the most technically challenging work you’ve created?

Technical challenges aren’t what they once were. all of our projects have their challenges, it’s the1st thing we hone in on. one of the keys is listening to the essence of a good idea and then staying true to it.

We find more and more that creative solutions are where we need to focus our energy. on the film ‘her’- Ben & Jan worked on the project from early development thru final completion. Making it was creatively satisfying for them. This is the ideal situation for each project we work on, to be involved early & unearth the challenge.

her

What emerging tech trend will have the biggest impact on your business?

New technology is constantly emerging, allowing us to be nimble and efficient, particularly on commercial projects where you need a high level of artistry accomplished in a short period of time.

Now is an extraordinary time for girl overboard. we approach projects from a dramatically different place than conventional post companies.

What is your biggest challenge at the moment?

The creative solution on our next project.

Where is the best bar in Venice ?

Chez Jay.

City Lights

You can learn more about Girl Overboard on VendorDB and at girloverboard.tv.

Webpick of the Day – Communication Arts

Commarts

We’re thrilled to announce that VendorDB has been singled out as webpick of the day by Communication Arts.

Be sure to check out our piece on their site and then leave them an awesome review on VendorDB – the fine folks there clearly have impeccable taste.

New Companies This Week – January 12, 2014

Image courtesy of Spotify

Image courtesy of Spotify

What was our New Year’s Resolution? To make VendorDB the easiest way to find the right partner for any job in creative services.

Have a campaign or product that women are interested in?  You can use VendorDB to find the best places on the web to reach them. Typing “publishers + women” will get you a great list of networks like: POPSUGARSheKnows and TotallyHer.

Need to make a big splash in the music world? “Music + media” will get you the contact info of the big dogs at VevoSpotify and Bandsintown.

Looking for a partner in 3D printing? Checkout Shapeways – the biggest 3D printing marketplace out there.

Interested in being added to VendorDB? Submit your URL here.

140 Proof
4Info
a-mo-bee
Ads + Makers
Amazon
AnywayREPS
Apps Chopper
aurnhammer
Bandsintown
Bench
Blue Fountain Media
CRC Media
Crowdtap
Daniel Bericua Photography
DCOY STUDIOS
DGrigg Development Inc
Digitaland
Enter Studio
Flipboard
foursquare
Gizmo
GumGum
influenster
Inhance
Kantar Media SRDS
Karo Group
#linkies
LoopMe
MadGlory Interactive
MamasLatinas
Maverick NYC
MaxPoint Interactive
MetaDesign
Mobile Merit
Modern Craft
Mondial
Nativo
NC17
Niche
NinthDecimal
NowThis
Offerpop
Olympia Media Group
One Spot
Opera Mediaworks
Ora TV
Partnered
Pixability
POPSUGAR
Pulpo Media
PureWow
Qualia Media
Readz
Relevant24
RGM Group
Sceneric
SCPS Unlimited
Scripps Networks Interactive
Selectable Media
SessionM
SET Media
Shapeways
ShareThis
SheKnows
SHIFT Communications
Shoutlet
SnappyTV
Spark Flow
Specific Media
Spotify
Strike/Social
StudioNow
SundaySky
Tactify
Taykey
Teads
Team Epic
TextureMedia
The Jim Henson Company
The Onion
ThingLink
Thismoment
TODAY
Total Beauty
TotallyHer
TripleLift
Tubular
Tumblr
ulive
Unified Social
Unpopular Now
Upworthy
Verve
Vevo
Voice Brand Design
Vox Media
WhoSay
Wochit
Woven Digital
XO Group
Yahoo
Yarr
Yieldbot
YouAreTV
YouBeauty
ZEFR

Partner Spotlight – Wildbytes

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Wildbytes!

Insanity Shaker

The Vitals

Name: Wildbytes
Locations: New York and Madrid.
Year Founded: 2010
Specialties: Creating never-before-seen experiences through cutting-edge technology. Innovation based events, interactive billboards and storefronts, projection mapping, physical-digital installations, interactive retail, immersive experiences.

What inspired you to start your company?

The same thing that keeps us working and wanting to do more projects: people’s reactions when they find an interactive experience that wows them. We actually just created a tiny video purely showing reactions of people at events and experiences we’ve produced. It’s the most rewarding part and what builds stronger connections between brands and people. It is what inspired us to start Wildbytes, and what keeps us moving forward.

Why New York?

New York is a city where you can “feel” innovation and a great place to be when it comes to find like-minded professionals that seek challenge after challenge. The concentration of brands who look for innovators and the amount of creative minds with technological hearts is so big that it’s a perfect fit for Wildbytes.

What was the most technically challenging work you’ve created?

The cinematic augmented reality event we produced for Fox International Channels to promote the season premieres of The Walking Dead, Marvel’s Agents of S.H.I.E.L.D., Homeland, and Sleepy Hollow. As far as we know, it is the largest and most film-like augmented reality experience produced to date.

The challenge was to push augmented reality to a cinematic level. Augmented reality usually blends virtual elements into the real world. In this case, the challenge was quite the opposite: to fully immerse people in cinematic scenes, where they could coexist with the main characters of the shows in an environment fully transformed (a public square) to make it feel as if they were in the universe of the shows.

The experience let the passersby star alongside their favorite actors and get involved in the action. TV characters would emerge from the crowd naturally on-screen, making it seem as though they were right there with you. To make this happen, we used the rotoscoping technique, which traces an actor’s silhouette frame by frame, to “extract” the actors from the shows and “insert” them in the live feed. More than 6,000 frames were
rotoscoped to believably bring these fictional characters into the real world.

But probably the most complicated challenge as far as technology was that creating a film-like experience required the use of a cinematic language: camera movements, cuts, different viewpoints… and augmented reality billboards usually use a single static camera (for technical reasons). We developed a technique to analyze and extract the camera movements from the original shots from the shows, producing the same movements and cuts with the live cameras that captured the audience in real time. So we had multiple cameras that were moving in real time with the augmented reality content integrated seamlessly with the live feed.

As there were four experiences (one per TV show), we ended up producing several videos of it (one per show, plus a recap of the whole event, and a small making of teaser). They can be found here.

Which work or brand are you best known for?

Probably our project Superhero, with which we have transformed already more than 3000 people in flying superheroes in different cities. It has been covered by The Huffington Post, Forbes, The Creators Project and many others, and I believe it’s because it is a project that taps into a very basic and fun desire: who doesn’t want to be superhero and fly or throw light balls? The intensity of the smiles we see in people when they are flying over the buildings with this project is just priceless. Now the project is naturally turning into a product based on demand.

Which project is your most underrated?

I think it is one of the latest projects we did for Hendrick’s gin, called Neuro Botanics. It was a rare combination of a cool science experiment with an intimate experience that had an amazing response at the events where it was showcased (and a really tight connection with the brand’s DNA). People got out wondering if it was actually true.

Neuro Botanics featured a series of lab flasks filled with botanical essences; those used to create Hendrick’s gin. Using a brain sensor, the event guests were able to experiment with their minds, controlling the amount bubbling on these flasks, with their brains. The goal was to understand the person’s brain in order to design the perfect cocktail for her. The brain doesn’t lie, so all the cocktails designed were spot on!

How has the business changed since you started?

We live in the era of experience gatherers, and today more and more brands understand this and embrace it, but it was not the case a few years ago. The main change we perceive is that now brands look for the type of interactive experiences we create: experiences with the goal to connect with people and make them feel something they have not felt before. When we started we had to push harder to convince our clients that brand experiences should revolve around the people, not around the brand. Now many brands know that the value of an interactive experience is that it creates a memory, a personal connection between the brand and the person. So now we find it “easier” than when we started, to create experiences we and other people enjoy.

What emerging tech trend will have the biggest impact on your business?

Emerging tech world is so active that it is quite tricky to name a single one. More than a specific technology, we think the personalization of experiences is going to huge (in physical experiences). Be it through beacons, computer vision, smart billboards, or the connection of social media channels with physical spaces… however you do it, personalization will lead the way, and there are new technologies to achieve this almost every day. Wildbytes’ DNA is based on constantly embracing new technologies, so these definitely impact the ideas we propose to our clients.

What advice do you have for agency producers or creatives?

Pretty straightforward: 1 interaction is worth more than 1000 impressions, specially in the physical world. People are tired of watching cat videos… they want to play with them instead. That’s why interactive experiences, even if they are more expensive, are definitely more valuable for brands and the people that experience them. They create memories. So our advice would be: interactive first.

What do you make of the trend where brands are skipping their agency of record to work directly with production partners?

Well, we think it makes sense and it’s actually where we fit in (in between both). For brands it makes sense, as they want to optimize the dollars they punt into a campaign or event (and we know large agencies are not the best way to achieve this). On the other hand, a pure production studio might lack the higher strategic vision that an agency provides, which could be key to a project’s success. For these reasons we’re actually in between a production studio and a digital innovation agency: we consider ourselves “doers” with strategic vision. We are a nimble agency, therefore being closer to a production studio as far as effectiveness and capabilities, but with higher level strategy as the driving force behind our work. So in short, this is a good trend for Wildbytes.

What is the best thing about working at Wildbytes?

The fact that each project is a whole new world, and we work on it as if it was our last. This means that we exhaust all of our resources to make each project unique, which sometimes is not the best approach as far as making Wildbytes a profitable company, but I think it pays off as far as the quality and more importantly the freshness of our work. If a project is not a challenge, we’re probably doing something wrong. So it is really intense, but extremely rewarding to be a Wildbyter.

The other key element in our culture is that we don’t differentiate creative vs non-creative positions. Everybody at Wildbytes is part of the brainstorming process for a new project, as we believe the best ideas come from combining minds that think in very different ways. This fosters collaboration and the search for new ideas ideas in everyone of us.

What does the future look like for Wildbytes?

It looks intense. The short term future for Wildbytes has three avenues: Omniexperience retail, experiential technology products and innovative experiences for brands. The latter is what have been doing so far and our strongest field at this point. Here we are starting a few Oculus Rift projects, of which we’ll see tons more this year. The other two are areas where we are currently expanding based on demand and our own interest. Omniexperience retail is our short term focus: creating unique experiences that are also useful, in retail spaces. Smart interactive storefronts and beacon-powered stores are the highlights here. The third avenue, experiential technology products, comes from the fact that we have a huge amount of in-house technology that we can productize: Augmented reality, computer vision, gesture interaction and brain sensing are probably the hottest areas for us. And at this point we’re ready to license some of them. So yes, future looks intense but really exciting.

You can learn more about Wildbytes on VendorDB and at wildbytes.cc.

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