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Month: December 2014

New Companies This Week – December 29, 2014

Image courtesy of Doomsday

Image courtesy of Doomsday

It’s almost time to say goodbye to 2014 but not before getting some more awesome companies into VendorDB!

Need to do a fun spot with puppets or make animated characters truly come alive? Bow down to the masters at Jim Henson’s Creature Shop.

If you need to learn more about what customers really do in a retail space unlock awesome in-store analytics with Brickstream or NOMI.

And if you need to scratch your 3D printing, 3D scanning, augmented reality or virtual reality itch, talk to inition.

Interested in being added to VendorDB? Submit your URL here.

See you in 2015!

AIM Studios
ANTIDOTE
BajMedia
Bear Group
Brandfolder
Brickstream Corporation
BUBU STUDIO
burtoncasting
Capstrat
Cinema Street Picures
DOOMSDAY.
Electus
ENGLISHCOMP
fuzz bomb
Greensky
huddle
IBIZA DIGITAL MEDIA
IDENTITY VISUALS
influence
inition
Jim Henson’s Creature Shop
kommando marketing
Krop CREATIVE DATABASE
LensProToGo
LIGHTWARE
LIQUID 9
Lojix
mghightech
Mom Central consulting
mymy*
NINJA
NOMI
NOVACAINE
Quigley-Simpson
RED THE AGENCY
SFCD
SHARD
SHOW + TELL
shrewdd MARKETING
sprinklr
Sprocket Media Works
Starpoint CONSULTING GROUP
STITCH
Sylvain Labs
TALKINGMACHINE
threenorthagency
threespot.
Troika
ViRTUS
Wired Films

Partner Spotlight – Herbert Brothers

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is The Herbert Brothers!

The Vitals

Name: The Herbert Brothers
Location: Batesville, Indiana
Year Founded:  2004
Specialties: We specialize in using humor and creativity to engage target audiences with entertaining advertising they want to see and share.

What inspired you to start your company?

We grew up using our imaginations and creativity in everything we did from making things to telling stories. We love entertainment. We love movies. We love great advertising that does more than just talk about a product or service but tells a fun story. We brothers are also very competitive and we inspire one another. And we absolute love to create.

How is it working together as a family?

There are five of us Herbert Brothers. And we’re not just brothers – we’re also best friends. And we each have our own individual experiences and strengths. From oldest to youngest: Joe has a background in art and design as well as computer programming; Dave is a wizard with numbers, has an economics degree and has experience managing companies; Matt was an animator for The Simpsons; Josh served in the US Army’s Special Operations Command, and was deployed twice to Iraq during Operation Iraqi Freedom; and Pete has a degree in writing, specializing in comedic writing. We are all self-taught in the art of filmmaking and directing and have been successful in making that a career together.

Why Indiana?

While many of the brothers have spent time living in other areas, including LA, we grew up in Southeast Indiana. We love the midwest, and we love small towns. If feels like home, and we’re proud to make that our central location for operations. In addition, before starting a career in filmmaking, Joe Herbert was a partner in a website design firm in Southeast Indiana with several hundred clients in the region, and those great business relationships give the Herbert Brothers access to a variety of interesting locations to shoot commercials from restaurants, banks, and funeral homes to churches, libraries, schools, office buildings and more.

What was the first job someone hired you for?

When we first decided to get into filmmaking we knew a local company that had a product they were trying to get into mass market. We didn’t have any equipment, but we had a friend in college who access to check out some equipment from the university, and we created some product demo reels this company could use in selling their products.

Wizard of Oz

What was the most technically challenging work you’ve created?

Our most technically challenging work to date has been a video we did for mercola.com. It was almost a four minute long commercial – essentially a branded short film based on The Wonderful Wizard of Oz – that involved a massive set that was built entirely by our father (with some help from us) which included an interior of a schoolhouse, and a large exterior with a yellow brick road. The shoot also required a great deal of custom costumes, specialty makeup, and a lot of children as actors. We also shot the entire exterior with a blue screen backdrop which then required some massive and beautiful motion tracked computer generated graphics, and special effects.

Which work or brand are you best known for?

We are most known for winning the Doritos Crash The Super Bowl Ad contest when our commercial, Free Doritos, aired during the Super Bowl and was ranked the #1 Super Bowl commercial of 2009. We won a million dollars from Doritos and went on a whirlwind of media interviews including being guests on The Tonight Show with Jay Leno.

Doritos

Which project is your most underrated?

We made a couple Pepsi Max commercials that Pepsi decided not to air during the Super Bowl, and we believe those spots very likely would have been just as successful for Pepsi as our Doritos commercial was for Frito Lay.

Who is the most interesting brother?

If you ask any of the brothers who the most interest person is (or who the best looking is, or who the smartest brother is, etc.), the answer will be unanimous, as everyone’s response would of course be, “me.”

What emerging tech trend will have the biggest impact on your business?

Emerging technology has and will continue to be a big impact on our business – in a positive way. Because the technology, equipment, and software for making quality digital video continues to improve and become more and more affordable the power to create great filmmaking is put into the hands and minds of those who are most creative in their thinking, and not just to those with the deepest pockets.

What is your biggest challenge at the moment?

Our biggest challenge is finding the right creative partners (agency or client) that truly want to collaborate and build a trusting long lasting relationship. The best entertainment and comedy is the result of talented people trusted and empowered to do what they do best.

What do you make of the trend where brands are skipping their agency of record to work directly with production partners?

This is partly because, as mentioned earlier, technology, equipment, and software for creating video content is becoming increasingly better and far more affordable than ever before which puts the power into the hands who can use it the best, and into the minds of those who are extremely creative thinkers. Take our company for example. For ten years straight Anheuser-Busch took the coveted top spot in the Super Bowl, until Doritos finally did it with our commercial in 2009. We wrote, produced, directed and editing that spot, and we had a much smaller budget than any other spot in the Super Bowl. We love working with agencies, but we fill a very important cost effective, nimble, and creative space that many clients are hungry for. That said, we love and admire the work of ad agencies. They inspire us to improve. We look up to them like role models. We’d also love to create another Super Bowl commercial (not as part of a contest), and defend our title in that arena.

What is the best thing about working for yourselves?

Herbert Brothers Entertainment is the best company in the world, because we’re family and we’re the bosses. We have a lot of fun doing what we do, but we work very hard and put in a lot of hours. And when you work that hard and for that long… you better love what you do and who you do it with. And we do, greatly.

Pepsi

Where is the best bar in Batesville?

We have a reputation for our fondness for milk. Any bar that serves white and or chocolate milk is our favorite. And for those who don’t know us, it’s a great conversation starter when we walk into a bar and all start drinking milks.

Any wild company party stories?

Most are surprised to learn we’re not the wild party types. We enjoy going to things like sporting events, doing something competitive, or just hanging out or playing games. At parties we tend to just relax and enjoy life, each other, and good conversation.

Which industry boondoggle is most likely to send your employees to rehab: Cannes, AICP or SXSW?

Hold on, I need to google what a boondoggle is….

Care to share a joke?

Results from the world’s largest study of humor, by Dr. Richard Wiseman a few years back are very interesting to us. Jokes with an average of 101 words tended to be the funniest. Of all jokes involving animals, jokes with ducks tended to be funniest. It’s interesting how different cultures view humor. American’s love idiots and in particular they love when something unfortunate happens to someone else (partly why we designed our Doritos Super Bowl commercial the way we did), while some other countries prefer word play. I find this quite amazing, the following joke (a dumb one in my opinion) was the number one ranked joke in two different European countries. “Why do ducks have webbed feet? To stamp out fires. Why do elephants have flat feet? To stamp out burning ducks” Somehow, out of thousands of jokes, that one ranked number one in two countries.

Here is was the number one joke ranked by Americans: “Two guys are hunting in the woods, when one of them suddenly drops over dead. The other frantically calls 911. The operator answers, and the man says, “Help Help My friend… he just dropped over dead.” The operator calmly responds, “Ok, I can help. First, I want you to make sure he’s dead.” There is a slight pause, while the operator waits. Then she hears a gun shot. The man gets back on the phone and says, “OK, now what?”

What does the future look like for the Brothers?

We just finished shooting season one of a reality tv show that follows us behind the scenes making entertaining commercials, and we look forward to finding out when that will be airing on television. This summer we’re making our directorial debut on a feature film that we’re hired to direct. The movie is a comedy, and will be shot on location in Florida. A great place to be during the winter months, so the future looks fantastic.

Brothers

You can learn more about The Herbert Brothers on VendorDB and at herbertbrothers.weebly.com.

New Companies This Week – December 15, 2014

Image courtesy of  Girl Overboard.

Image courtesy of  Girl Overboard.

What is Team VendorDB most thankful for this year? All the awesome submissions you bring us week after week!

Want elegant VFX like you’ve seen in their Apple spots & the movie Her, talk to Girl Overboard.

Need a partner who can take a physical product from design all the way to packaging? Look to pch.

Remember those Doritos spots everyone loved? Make your next 0:30 just as funny with Herbert Brothers.

And to make anything absolutely mouthwatering, Liz Duffy is your food stylist.

Interested in being added to VendorDB? Submit your URL here.

56 FACTORY MEDIA PRODUCTION
A + C
alkemy x
asmallgame
Assembly Films
Atlantis Group
bakedFx
Black Medley Entertainment
black & red inc.
BLARE Video
Blind
BobCar
Branded Cities
BREWSTERPARSONS
Bright Bright Great
byte dept.
CarolynReps
Craft Service NYC
DAQRI
DIA
DIR4
Diversified System
drupalconnect
Elias Ressegatti
Feral
Firebelly Design
Foundation Digital
francesco nencini
GBKSOFT
GIRL OVERBOARD
greencard
Herbert Brothers
High Five Design
Hope&Glory PR
Icemedia
ihorse Technologies
IKA Collective
Infegy
J TAYLOR DESIGN
Jerry Rig
juice
LCR Hallcrest
Lionheart
Liz Duffy Food Stylist
Macguffin Films
Mobiers
Moz
myriadmedia
Native Pictures
North
Pakible
pch
photoshelter
Plyfe
Pop-Arts
Praytell Strategy
PULL
Raven
RECROOM NYC
Republic Content
SEE READ
SEGWAY LA
Shuttlecraft
SO-IL
SOCRATE
Splash
Studio Nos
Sunday Dinner
Switch
Swordfish
The Meyocks Group
Trade
true.
unique sound
web-amenity
Wiredrive
Wonderland.
YCD MULTIMEDIA

Partner Spotlight – Coupe Studios

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Coupe Studios!

The Vitals

Name: Coupe Studios Music & Sound Design
Location: Boulder, Colorado
Year Founded: 1980
Specialties: Original music and creative sound design

Which work or brand are you best known for?

Music and sound design for advertising is the bulk of our business. On that side, we’re fortunate to have a very wide client base, from big agencies like Ogilvy and CP+B down to smaller shops all over the country. Outside of the ad world, what we’re probably most widely known for is the other side of our business: Film and television. Specifically human-interest documentaries (including Academy Award winner “Saving Face”) and sport/adventure films for guys like Warren Miller Films, Teton Gravity Research, National Geographic, Red Bull Media House, etc.

Why Boulder?

Most of our work is for clients outside of Colorado. So we could be just about anywhere. Everyone on our staff came here from somewhere else, and we all came to Boulder for the quality of life. 300+ days of sunshine a year, the splendor of the Rocky Mountains…

Little did we imagine when we started this thing 30-some years ago that Boulder would eventually become the hotbed of creative commerce that it is today. Crispin moving to town is what put our little town on the agency map, and since then it’s become an absolute magnet, sucking in talent from all over the place. It’s also great for out of town clients who want to come join us in person – they can toil away in the studios with us all week, and then spend a day or two skiing or just smoking copious amounts of legal weed before heading back to the real world.

How has the business changed since you started?

We’ve seen a trend over just the past few years where fewer and fewer clients want to create a piece of music from scratch. We still have plenty of requests for people wanting to come in and work with a composer face-to-face, but these days we’ll often just get a quick creative brief with a reference track, along with a question: “Do you guys have anything existing that could work like this? Oh, and we need it today.”

As this kind of request came up more and more, we quickly realized that there was a big opportunity here, and a handful of old B-sides and other unused compositions that never made it on air was not going to be nearly good enough.

So, this year we began composing for projects that didn’t yet exist. We focused at first on the most common genre requests: New folk, dubstep, indie anthem, etc. The response from agencies was immediate and absolutely overwhelming. We brought on more composers. We added some of the best and most relevant indie bands. The result was The Coupe Collective. It’s a very carefully curated collection of licensable music that has filled the niche between needledrop library music and original scoring perfectly. It’s more cost-effective than custom music, but it’s all customizable. We have all the master recordings so if the client loves the track but hates the electric guitar part, we can pull that right out. Replace it with an accordion. Get the singer back into the studio and change the lyrics. Make a breakbeat version. Just about anything’s possible with any song in the Collective.

What is your biggest challenge at the moment?

For us, it’s managing growth. Knowing when the right time is to build a sixth studio, or bring in more full time engineers. It’s a great problem to have, obviously, but that doesn’t make the decisions any easier.

What is the best thing about working at Coupe?

Everyone who works here is pretty much here for life. No one bitches about working late, or coming in on the weekend. We’re all acutely aware that we are really, really lucky to get to do something we love for a living. We’re truly a family, and we all share in the business’ profits – from the most junior assistant engineer on up – everybody is a profit participant.

What’s the best bar in Boulder?

It’s debatable. But I’m going with our patio on a Friday afternoon. Next to the creek with million dollar views of the Continental Divide, and an outrageously diverse crowd. We record bands at night, so near the end of day on a Friday we get this great intermingling where agency creatives and film makers are hanging out with rock stars. Making those connections (and often brokering deals between those worlds) is one of our favorite parts about what we do.

The Straight and Narrow – Sound design, Foley and a 5.1 mix for this short thriller.

You can learn more about Coupe Studios on VendorDB and at coupestudios.com.

New Companies This Week – December 8, 2014

Scarlett
Image courtesy of  Scarlett.

At VendorDB we love nothing more than making your difficult partner searches easy.

Need a VFX shop who is also an expert with beauty shots? Take a look at Scarlett.

Filming something from the skies? Get it perfect with Shotover.

Or maybe you need wicked slow mo in Singapore? Check out t-Eight.

Looking for Russia’s best creative talent? Browse ReelSource.

And of course we never lose sight of frequent needs like awesome editorial: FREDITOREditbarNostromo.

Interested in being added to VendorDB? Submit your URL here.

Absolute Post
Alsain
Arsenal
Barford Film
BeBack Production
Big Pictures
Bohemian Pictures
Brewster Parsons
Buffalo Gal Pictures
Cape Direct
Channel Z
Chromavision
Circus
CLOSE UP
Cranbrook Films
Devilfish
Editbar
El Camino Films
Era Film Poduction
Family
Fibr Film
Film Core
Film Positive Productions
FINTO!
Footcandles Film
FREDITOR
Global Produce
Ground Control
Grupo Hassel
Hammond Communications Group
Hideoki Productions
Ideas Utiles
India Film Services
Jane Doe Casting
Kalahari Pictures
Kismet Films
Left
LIGHT PRESS
Liz Lewis Casting Partners
Lustre Communications
Marlow Film
MavSocial
Means of Production
Ministry of Film
Mito
MNM Locations
Mondo Cine
Namib Film
Nirvana Films
Nostromo
Ocean Films
Open Up Films
Pinarto
Play Films
Pop Films
Postoffice
PPM Filmproductions
Prinz Productions
PSB Films
Puente Aereo Films
ReelSource
Renascent
Rock Creative Images
Rolling Pictures Company
Rooster Creative
Russell Curran Productions
Santa Monica Productions SL
Sawyer Productions
Scarlett
Scofield Editorial
Seasun Productions
SHED
Shooting Gallery
Shotover
Sigma
SOLANES films
SPOTS Turkey
Story We Produce
Susan Turner Casting
t-Eight
TantorFilms
Team Works Production
The Brownie Film Co.
The Lift Mexico
Truenorth Productions
Vilks Productions
Wildebeest

Partner Spotlight – New Object

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is New Object!

new object

How did the partners meet?

We met at Crispin Porter and Bogusky in 2004, back in the crazy days of getting work done even if it meant sacrificing our health and well-being. There was so much focus on creating great work that countless hours at the office seemed completely justified. After we left Miami and freelanced for a few years, we met back up in New York, and after realizing that it was time to “get serious or whatever” we formed the company.

Why New York City?

We like it here. And Chelsea, where our office is, has a lot of solid lunch options. We appreciate the value of a good in-person chat, and having an office here affords us the ability to collaborate closely with clients without the travel expenses.

What was the most technically challenging work you’ve created?

The work we did with The Barbarian Group for Samsung’s CenterStage was probably the most technically challenging. There have also been a number of prototyping projects that we’ve done that have had very quick turnarounds that we’ve been very proud of, but of course we can’t show you any of them because they’re under NDA. You’ll just have to take our word for it 🙂

Which work or brand are you best known for?

Earlier this year we did a site for the rock band, J. Roddy Walston & The Business called Same Days Forever. It featured a stellar music video produced by our friends at The Martin Agency. It recently won an FWA Site Of The Day Award.

Same Days Forever

What advice do you have for agency producers or creatives?

Every production shop will probably tell you the same thing: Get us involved earlier in the process. We’ve done so many projects using so many different technologies, and we’ve solved so many problems that we’ve become pros at helping agencies catch issues in pre-production before they cause major headaches in development.

What emerging tech trend will have the biggest impact on your business?

The latest trend of wearing Google Glass under an Oculus Rift while listening to U2 on an Apple Watch has us stoked about the future of tech.

What do you make of the trend where brands are skipping their agency of record to work directly with production partners?

We’d love the opportunity to work directly with more high profile brands. Hormel Chili, if you’re reading this, let’s talk.

What is the best thing about working at New Object?

Working for ourselves. We have total freedom to dictate where we want to go and what we want to do as a company, and how we want to end this sentence… and that rules.

What does the future look like for New Object?

We can’t wait until we’ve been around so long that our name is slightly ironic. We actually take this seriously and work hard to keep finding new and interesting things to get into. We love smart interactive things; we love combining seemingly disparate technologies; we love fast-paced prototyping. So for us the future is pretty limitless. We’ve recently found ourselves getting more and more into installation-style work, which brings with it new opportunities and new challenges.

Care to share a joke?

Why do programmers always mix up Halloween and Christmas? Because Oct 31 == Dec 25. For more good jokes like this one, visit our website at www.newobject.com/jokes.html

map

You can learn more about New Object on VendorDB and at www.newobject.com.

New Companies This Week – December 1, 2014

SPS
Image courtesy of Social Print Studios

With each passing week the awesome partners you can find on VendorDB get more interesting!

Need payroll or HR solutions that don’t suck?  Check out Zenefits and ZenPayroll.

Throwing an event and need to make a social media splash? The Bosco can get you the photobooth of the future and  Social Print Studio can make UGC prints from just about anything.

Want to see how your SEO stacks up to the competition? WooRank’s tool is fast, helpful and cheap.

Sick of juggling Photoshop licenses? Sumoware’s tools allow for editing in the browser and storage in the cloud.

Interested in being added to VendorDB? Submit your URL here.

32Ten Studios
Anatomy Media
Argus Film
Av Concepts
Bay Vista Production Services
BlindPig
Boss
Buck Productions
Cadge Productions
Carter Films
ChappellRoberts
Cherry Interactive
Cult Creative
Dante Marshall Photography
DeviceAtlas
Dinahmoe
Eclipse Technology Solutions
Fjord.
goMobi
GROUPSJR
H20 Films
Hardtribe
Infusion
Linden Collective
Magero Design
Mike Vasilinda Productions
Modern Digital
Moonlink Studios
Moroch
Mxicoders
MYZEAL IT
Noel Gay
Novio
Olerti
One League Creative Management
OrlandoFilm
Paladino Casting
Partnership Pictures
Petite Casting
Phoenix
Pineapple Club
Piranha Bar
Polar Star Films
Post Factory NY
POW Films
Priest
Prodigious
PROPPA
Prose Media
Provectus
Ragan
Rain
Red Edge
RIKSOF
Rocket Communications
SGS International, Inc.
Show Cobra
Social Print Studio
Sosolimited
Spin Artist
STRANGER
Sumoware
Teak
Territory
Test.com
The Big Picture Company
The Bosco
The Cut Club!
The Fabulous Boomtown Boys
The Talkies
TimelineIQ
Timeslice
Toni Staniewicz Casting
Toxic Design Studio
Tribe
Trinity Agency
Twenty First City
Twitch
UI Centric
User Interface Engineering
Utopia Films
Very Nice Industries
VetorZero
Visual Creatures
Wales Screen Commission
WAX
Webina
William F. White
WooRank
WRKS
Y Combinator
Yazbek Productions
Zenefits
ZenPayroll
Zero VFX
Zimmerman Advertising
Zirkan
Zoe

New Feature – Profile Metrics

Want to know if your profile page is worth the $0.00 you’re spending on it?

Just like Facebook, LinkedIn and the other big platforms, we believe that you should see exactly how you benefit from maintaining a profile on VendorDB. And to us, that doesn’t mean vague statistics such as how many visitors the site sees overall or how many countries users come from. What’s truly valuable to your business is the activity on your company’s profile.

So today we’re rolling out profile metrics to all page managers.

Profile metrics offer a snapshot of your profile’s activity. We’re launching with insights into daily page traffic over the previous 90 days as well as recent visitors (locations and companies), and we’ll be adding additional data such as page interactions in the comings months.

For those wondering about the tech side of things, we’ve built this using a combination of Google Analytics data and our own proprietary tracking built on the Keen IO API. You can read more on how to make use of the Google Analytic’s API using Python over on Chris’ blog.

So if you haven’t already claimed your profile, do so today, there’s really no reason not to (it is FREE after all).

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