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Month: September 2014

Partner Spotlight – Electric Yolk Media

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Electric Yolk Media!

Interview with the Actress Amanda Peet

The Vitals:

Name: Electric Yolk Media
Location: Brooklyn, New York
Year Founded: 2013
Specialties: Nonfiction film content for both broadcast and digital distribution

What inspired you to start your company?

I began my career at NBC’s Today Show interviewing a wide range of characters from A-list celebrities to U.S. Presidents. My favorite stories to work on, however, were always about everyday Americans doing extraordinary things. A few years ago, I noticed that with the explosion of digital content came an increased demand for nonfiction narratives. This is particularly important for brands. People want to hear a company’s real story. They want to feel inspired. They want to authentically relate and share content. I started Electric Yolk Media with the idea of combining journalistic integrity with filmmaking artistry to bring branded nonfiction stories to life. This is what we do best.

Who is your most interesting staff member?

Electric Yolk Media works in collaboration with a network of incredibly talented creatives. One of our favorites is Director of Photography Joe Friedman. Joe has an uncanny ability to blend into any situation and quietly capture beautiful spontaneous moments. When you are telling nonfiction stories, as we are, this is a critical skill. He also happens to be a really nice guy and makes a serious apple pie.

What is the smartest work you’ve seen in the past year that didn’t come from your shop?

The “Endangered Song” project, released earlier this year by DDB New York, is fantastic. The band Portugal. The Man teamed up with Smithsonian’s National Zoo & Conservation Biology Institute in an effort to save the Sumatran tiger. There are less than 400 of these incredible animals left in the wild and Portugal. The Man released just 400 copies of the “Endangered Song” on records that will purposely disintegrate over time. The song, like the tigers, will soon become extinct unless supporters intervene. They sent the records to key influencers in a variety of fields in an effort to raise awareness and money. It’s such a clever idea and superbly executed.

How has the business changed since you started?

Film was once the domain of a few select outlets. This is no longer true. I see the industry in a bit of a Wild West period. There is a lot of content being created, but it takes a skilled storyteller to make it standout and have impact.

Where is the best bar in company location?

Electric Yolk Media is headquartered in Williamsburg, Brooklyn. Picking the “best” bar in this neighborhood is bound to start turf wars, but one of my regular haunts is Hotel Delmano on Berry and North 9th. Their “Smoke & Flowers” cocktail is just right.

Care to share a joke?

If you’ve heard this story before, don’t stop me, because I would like to hear it again.” ~ Groucho Marx

Amanda Kinsey

Amanda Kinsey, Founder & Principal of Electric Yolk Media, photo credit: David Noles Photography

You can learn more about Electric Yolk Media on VendorDB and at electricyolk.com.

Partner Spotlight – altima

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is altima!

altima
The Vitals

Name: altima
Locations: Lille, Paris, Lyon, Shanghai, Beijing, Moscow & New York City
Year Founded: altima was founded in 1997. Our first U.S. office is opening this month in New York.
Specialties: e-commerce, UX (user experience), design, web development, conversion optimization (a/b and multivariate testing), analytics, e-marketing, SEO, SEM, maintenance, hosting, email marketing, in-store digital.

What was the first job someone hired you for?

Over 10 years ago when I was still in school, my friend introduced me to this famous French DJ back then. One day, my friend saw him in the subway and went to talk to him. Turns out he needed help to create his brand identity, build his website and manage his online fan club. We were so excited and so up for the challenge. That was a defining moment in my life. I realized web was a passion and what I wanted to do for a living.

How did the partners meet? 

Prior to moving to the U.S., I worked at Altima in France. I left Europe in 2007 and moved to New York where I started my own agency, Outside The Pixel. altima was looking to establish a presence in the U.S. and approached me. I’m now in charge of the U.S. office.

Which work or brand are you best known for?

altima completely redesigned relay.com, a digital kiosk with over 600 titles, and won a Webby Award. In the U.S., we’re probably better known for creating the newsletters for Goodwill.org and CoolHunting.com that thousands of people read daily.

How has the business changed since you started?

Before we only created websites for desktop. But now sites, emails and everything need to be responsive and work on a myriad of devices.

What emerging tech trend will have the biggest impact on your business?

DIY site builders, shopping carts and emailing softwares like SquareSpace, Wix, Shopify and Mailchimp, making it accessible to anyone.

What is the best thing about working at Altima?

When I become a barista and make the best cappuccinos and lattes for my crew.

Where is the best coffee shop in Dumbo?

Brooklyn Roasting Company. The atmosphere of the place is outstanding, and their coffee even better.

paris_office

You can learn more about altima on VendorDB and at altima-agency.com.

New Companies This Week – September 15, 2014

Thanks to everyone for continuing to send us a ton of new and amazingly diverse companies. We’re working hard to get them in as soon as possible. Here’s a small taste in this week’s batch!

Looking to take your show on the road?  Advertise on trucks with TRUCKADS, Transit Media, Fleet Advertising or Blue Line!

Is your client dying for some wicked 3D printing? Fathom can model it and get it made.

Do you need to grease government officials for your shoot in Turkey? VendorDB can even help you with that! Check out The Fixer.

Going global with your production? We can help you in over 60 countries including: Batuque Filmes in Angola, Emteve in the DR or Castel Film Productions in Romania.

Interested in being added to VendorDB? Submit your URL here.

9 Agency Inc.
Acres
Adinet
AdPeople
Airnauts
AirPR
Altana Films
amp productions
Angles Unlimited
Aptinet
ASAP
Axiom
Base Camp Productions
Batuque Filmes
BAV Consulting
BenitoCine
Big Buoy
BLARE Media
Blue Line Media
Bonfire Labs
Boomtown
Broadway Video
Bruizer
Bug Editorial
Burrows
Butcher
Carajito Films
Carioca Filmes
Castel Film Productions
Cayenne Creative
Cherokee Films
Chimney Group
Cleaver
Coco Productions
CodersClan
Cohn & Wolfe
Conspiracao Filmes
Container One
Contently
copacino
Creature
Crocodile Factory
Cyclone Films
Dancing Line Productions
Delicious Fresh Film
Dissolve Inc.
Ditch
Dutch Uncle
Eclipse Post
EditR
Emteve
Espiral Creativo
Eye Candy Animation
Fathom
Favorite Color
Feather Creative
Figment Editing
Film Magic Limited
Filmate
Films at 59
Films Company
Fixer In Turkey
Fleet Advertising Media
Flying Colors Media
FPS Productions
FQ
Frame
Freed Advertising
FX Factory
Gabba Media
Gage Marketing
Glowy Films Shanghai
GMT Studios
Good People Casting
Grad Studio
GrantAve Production
Guicar
Hectic NY
Hornall Anderson
House Production Casting
House Special
HutchCo Technologies
Ice Pic Edit
Ignite Social Media
Impart Creative
Incendio
InVision
Joint
LEAP Agency
LoSasso
Magento
Mass Ideation
MediaVest
Neighborhood Watch
nucleus
Outspoken
Pixel Playground Inc.
Proof Hub
Red Antler
SAATCHI & SAATCHI
Shade
Shopify
Sonne & Taylor
TANGELO
tangerine
Taylor Strategy
Terry Halsey Photography
The Calvary
The Cutting Room
The Logo Factory
The Signage Network
TodoCAST
Transit Media Group
TRUCKADS
View Flux
VisualDNA
Whole Wheat Creative
WILD FACTORY
Wildbytes
Zenfilm
zentrick

Partner Spotlight – Epstein’s Fine Furs

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Epstein’s Fine Furs!

Fine Fur

The Vitals

Name: Epstein’s Fine Furs
Locations: Brooklyn, NY, Toronto, ON
Year Founded: 2014
Specialties: Commercial & film production, branded & original content

What inspired you to start your company?

A belief that production can be more fun and creative, without the red tape and layers of bureaucracy that increase costs for clients, extend timelines, and take all the fun out of making stuff.

How did the partners meet?

JDate.com

Grandma

What was the most technically challenging work you’ve created?

WeatherFrom.com, we managed to turn David Krumholtz into an amalgamation of all of our grandmothers for the sake of stupid weather reports. The website detects a locations weather, and then shows a video weather report for that specific weather condition. Figuring out how to translate a seemingly endless number of weather scenarios into a single shoot day was a challenge, but using a combination of hardwork and black-magic, we made it happen.

What advice do you have for agency producers or creatives?

Treat digital projects like you would a big TV campaign. There are no limitations for online work; no media buys or standard formats, it’s still the wild west and the smartest brands and agencies are embracing that to create great work.

Dolce Gusto

What do you make of the trend where brands are skipping their agency of record to work directly with production partners?

I think in the near future, agencies and production companies are going to get married or at the very least become domestic partners and get a dog together.

Care to share a joke?

How many South Americans does it take to screw in a lightbulb? A Brazillian. (***Rimshot***)

Ballin'

You can learn more about Epstein’s Fine Furs on VendorDB and at epsteinsfinefurs.com

 

Partner Spotlight – Propane Studio

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is Propane Studio!

Intel

The Vitals

Name: Propane Studio
Location: San Francisco
Year Founded: 2003
Specialties: It’s no secret there’s a vast amount of digital services out there. We’ve tried to make it easy for our partners to digest by breaking our services into 3 areas:

  • Storytelling, specifically in the form of branding, messaging, content strategy, animation, and creative design.

  • Connectivity to help our partners make the right decisions for direct response, marketing automation, content management systems, CRM solutions, responsive websites, and analytics.
  • Finally, our performance business helps our clients find their digital potential from our digital strategy consulting practice and ability to gain critical consumer and stakeholder insights. As we say at the agency, “A problem well defined is a problem half-solved.”

What makes you different from other agencies?

We know there’s untapped potential in the digital space, and we’re on a mission to help our clients realize it. That is why Propane Studio is not a traditional digital agency or marketing firm, but instead a band of technologists, strategists, coders, and designers that solve business challenges through creative, technology and insights. For us, it’s not enough to just have great creative ideas, but to have the know-how to connect those ideas to a digital ecosystem that builds gravity among perspective buyers and engages your consumers not only from your digital front door, but throughout the customer experience—both pre- and post-purchase.

Ghiradelli

Which work put you on the map?

Speck Products, makers of iconic cases for your smartphones and other devices, turned to us to build their first eCommerce website. Beyond the website, we streamlined their business processes with a custom CMS that linked the marketing department to sales and inventory. This allowed Speck to continue its rapid growth rate with limited internal resources. As a result, projects that once took a few weeks could be completed in a matter of hours.

What was the most challenging work you’ve created?

The Affordable Care Act (aka Obamacare) has been a hot topic recently, and you’ve probably heard about the blunders of the federal government’s website which cost nearly $1 billion to build. We designed and developed in-house the digital healthcare exchange for Kaiser Permanente, one of the country’s largest private insurers. This fully responsive website launched on time, in full compliance with the new law, and cost less than 1% of what the federal government’s did.

What advice would you give to a brand who is considering building an internal agency?

As people become more and more empowered by digital, it’s natural to begin thinking of bringing it in-house. The benefits of hiring an agency are increasing, too, as expectations rise as a result of the accessibility of digital. This means agencies have a new responsibility to help clients pursue the correct solution and build a highly collaborative practice so that continuing efforts between internal resources and the agency are able to forge new paths ahead and increase velocity of the brand.

Keiser Perminente

What makes your agency culture special?

We have a bit of constructive “pirate” in us, which derives from our resourcefulness, strategic maneuvering, and fearlessness to embrace large challenges and break the mold. We know what it’s like to be the underdog, and we’ve never lost the hunger to work a littler harder and dig a little deeper to exceed expectations.

Where is the best bar in San Francisco?

You’ll likely find us posting it outside of Grumpy’s a few blocks from the agency, or around our own bar in the break area while shooting pool where our in-house DJ starts spinning on Friday after work.

Propane

 

You can learn more about Propane Studio on VendorDB and at propanestudio.com.

Partner Spotlight – MediaMonks

The partner spotlight is a weekly series where we go behind the scenes with some of the companies that make VendorDB great. Next up is MediaMonks!

Media Monk's Mothership

The Vitals

Name: MediaMonks
Locations: Amsterdam, London, Los Angeles, New York and Singapore
Year Founded: 2001
Specialties: Digital is such a broad church that we specialise in one thing only, and that’s talent. We hire the smartest, most-dedicated production people out there, making sure we get them a steady stream of amazing briefs and let them loose in a culture that prioritises quality and ambition over margins and money.

What inspired you to start your company?

I think the official term is youthful exuberance (or arrogance). All of our founders were part of a dot-com-company that personified everything that was wrong with digital back in the day. Great chairs, too many buzzwords, and no actual product or production to back it up. We wanted to do something that involved craft and conviction, creating something worthwile after spending a few years blowing hot air into ‘the bubble’.

Universal Typeface Project

What was the most technically challenging work you’ve created?

In the past 14 years, there have been so many challenges that is has become almost a given that projects start with a series of unknowns. We love the Universal Typeface project as the initial prototype and proof of concept work became the reason we collectively decided to do it (BIC, DDB and ourselves). It’s a great example of technology being an invisible catalyst that allows a brand to do something truly creative and interesting.

Which work or brand are you best known for?

Our international breakthrough must have The Desperados Experience. These days it’s quite broad, from super shiny campaigns like Adidas: Nitrocharge Your Game and KLM Space for DDB & Tribal Amsterdam, to Geox: 7 Days of Rain produced for SFMB by MediaMonks Films, to projects that hit a nerve and become part of popular culture like Google: Night Walk in Marseille for 72andSunny Amsterdam and BIC’s Universal Typeface Experiment for DDB Tribal Düsseldorf. We’re also honoured to be a part of Lemz’s Sweetie – it’s amazing to see advertising translate to political and social impact on a global scale.

Geox 7 Days of Rain

How has the business changed since you started?

The biggest change is that our business encompasses so much more now. We can still remember geeking out on 15KB GIF banners and Flash intros, so it’s quite humbling to see our industry incorporate so many different technologies, ambitions and disciplines these days. The work we do is also much more integrated, when we started out digital was more of a playground, a nerdy place people got to geek out on the periphery of campaigns. These days it’s often the fulcrum.

What advice do you have for agency producers or creatives?

Make sure you work with people that you regard as partners, not vendors. If you feel like you’re having to babysit your prodco, you’re working with the wrong people. All the good production shops will tell you the same thing: the best work happens when there is a meeting of minds and everyone is working towards a shared ambition. Most people go into production to build something interesting, so make sure you tap into that drive and you’ll have better work to show for it.

Google Nightwalk

What is the best thing about working at MediaMonks?

Doing great work is always hard, but we focus on making it as comfortable as possible. We don’t do timesheets, which allows our talent to focus on a very simple rule: Make the work as awesome as it can possibly be, and launch it on time. We also have some pretty decent perks, my favourites of which are probably our annual winter sports trip and Summer Soirée.

Any wild company party stories?

Our MD tends to get arrested during the winter sports trip, and we have a lot of agencies that come to our Amsterdam office for a review or two, which can become quite interesting. But our wildest company stories originate at the MMMM-party we throw in Cannes together with our magnificent friends MassiveMusic. It’s where we celebrate and/or commiserate the Cannes results with clients, friends and family.

MMMM Cannes Party

You can learn more about MediaMonks on VendorDB and at mediamonks.com.

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